App-Rendre: 250 leads/month

App-Rendre: Generating leads and facilitating professional integration through a comprehensive digital strategy

App-Rendre Is a dual training center, certified by the State, which accompanies young people between 18 and 28 years of age in their professional integration. The courses are designed in direct connection with the needs of businesses, to maximize employability.

The challenge: Increase applications and structure the business relationship

In a highly competitive environment, APP-Render had to meet several simultaneous challenges:

• Increase the volume and quality of student applications through effective campaigns;
• Develop business partnerships to facilitate alternating placement;
• Modernizing and centralizing the customer relationship management through a reliable CRM.

The objective was to optimize each stage of the candidate journey and to streamline the management of business relationships.

The solution: Paid Media, Outbound Marketing, and integrated CRM

The support was structured around three complementary levers, in order to cover the entire acquisition and investment cycle.

Paid Media: Acquiring student leads

• Campaigns Generic Google Ads to capture a large volume of research on dual training.
• Campaigns Specific Google Ads targeting the training titles offered.
• Campaigns Meta Ads to reach both young people and their parents, with personalized messages according to the training sectors.

This strategy has significantly increased the quantity and quality of applications received each month.

Outbound Marketing: Creation of business synergies

• Identification and activation of prescribers (managers of structures supporting groups of students looking for work).
• Targeted prospecting campaigns with potential partner companies, generating concrete offers for work-study students.

Targeted action with businesses has strengthened the network of partners and facilitated the placement of trained young people.

CRM: HubSpot integration and migration

• Full deployment of HubSpot to centralize all data: leads, students, companies.
• Migration of existing databases and support through workshops to guarantee the adoption and autonomy of teams.

CRM is now at the heart of management, allowing personalized follow-up, fine segmentation and optimized reminders.

Achieved results

• 250 leads generated per month
• CPL less than €25, ensuring a very profitable acquisition
• Operational and adopted CRM : follow-up, segmentation and personalized reminders facilitated

Thanks to this global digital strategy, APP-Rendre optimizes its support for young people and work-study placement, while strengthening its relationship with partner companies.

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