JEMS: + 450 leads generated

JEMS Group: Generating qualified leads with a multi-channel B2B strategy on the valorization of data

JEMS Group is an expert company in management, industrialization and valorization of data. It supports organizations in structuring their data assets to make it a real driver of performance and growth.

The challenge: Accelerate growth and conquer new B2B segments

To support its development, JEMS had to meet several major challenges:

• Identify and target high value audiences, which are often complex to reach in B2B;
• Constitute a qualified database, useful for both marketing and sales teams;
• Structuring effective acquisition channels to generate a steady flow of leads over the long term.

The challenge was to build a robust B2B acquisition strategy, capable of opening new markets and feeding the commercial pipe on a sustainable basis.

The solution: Multi-channel activation and intelligent segmentation

We have implemented an approach based on two complementary levers, adapted to the specificities of the B2B data market.

LinkedIn Ads: Lead Generation Through Premium Content

• Launch of LinkedIn sponsored campaigns putting forward a white paper with high added value, in exchange for comprehensive contact information.
• Objective: capture leads in the exploration phase and enrich the CRM database with qualified contacts.

This strategy made it possible to attract interested prospects and to promote the data expertise of JEMS.

Outbound marketing: personalized prospecting and continuous optimization

• Precise targeting : definition of ICPs (Ideal Customer Profile) and fine segmentation according to size, sector and function.
• Building email databases personalized, with messages adapted to the challenges of each segment.
• Continuous optimization : improvement of opening, clicking and response rates to maximize appointment scheduling.

This personalized approach made it possible to generate more qualified exchanges and to significantly increase the appointment rate.

Achieved results

• 38 qualified leads per month averaging
• Structuring a clear and sustainable acquisition strategy
• Successful activation of new channels, with the potential to scale to other segments

Thanks to this multi-channel strategy, JEMS Group is accelerating its commercial development and consolidating its position as a key player in valorization of data in B2B.