SafeTeam: + 18 leads/month

SafeTeam Academy: Generating qualified leads through a LinkedIn Ads strategy on vocational training

SafeTeam Academy Suggest certification courses in risk management And in quality. The objective: to enable professionals to increase their skills and optimize the performance of their organization through recognized educational paths.

The challenge: Improve lead qualification and target the right audiences

In a demanding sector, SafeTeam Academy had to meet three major challenges:

• Improve the Qualification of leads while mastering the cost per lead (CPL) ;
• Structure and optimize the LinkedIn Ads campaigns to reach specific audiences;
• Increase visibility and generate leads via top-funnel campaigns (White Paper).

The objective was to reach both mature prospects and contacts in the discovery phase, while optimizing the return on advertising investment.

The solution: LinkedIn Ads and intelligent targeting to boost performance

We focused the strategy on LinkedIn Ads, combining two complementary approaches to maximize the volume and quality of leads generated.

Ultra-targeted LeadGen campaigns

• Launch of LeadGen campaigns aimed at decision-making profiles and training managers, in order to capture highly qualified leads.
• Continuous optimization of audiences to ensure the relevance of the contacts collected.

This first approach made it possible to generate a regular flow of leads during the purchase decision phase.

White Paper campaigns to expand the audience

• Launch of focused campaigns Top of the funnel, with the distribution of a White Paper to raise awareness and educate a wider audience.
• Refining targeting to reach new potential segments in the discovery phase.

This device made it possible to increase brand awareness while feeding the commercial pipe.

Continuous optimization and performance management

• Stop the low-performing campaigns to reallocate the budget to the most promising segments.
• Progressive broadening of audience pools through ever more refined targeting.

This dynamic management made it possible to significantly improve the qualification of the leads generated.

Achieved results

• +70% The lead qualification rate
• On average 18 qualified leads per month

SafeTeam Academy thus consolidates its position of reference in professional training in risk management and quality, based on an effective and scalable LinkedIn Ads strategy.

‍