Ulysse: ROAS of 2.5

Ulysse: Boosting paid acquisition and reputation on the airline ticket booking market

Ulysse Is a airline ticket booking platform that makes it easier for individuals to buy flights. Thanks to a smooth experience, with no hidden costs, and a human and responsive customer support, Ulysse is establishing itself as a trustworthy alternative in a very competitive market.

The challenge: Generate more conversions while working on reputation

To support its growth, Ulysse sought to:

• Boost it paid acquisition strategy to generate a profitable volume of conversions;
• Develop the brand awareness on quieter periods;
• Act simultaneously on the direct performance (sales, leads) and brand awareness (newsletter subscriptions, social engagement).

The challenge was to combine advertising effectiveness and a continuous presence in the minds of travelers, throughout the year.

The solution: Dual strategy between direct conversion and continuous reputation

We have put in place a two-part system to meet these ambitions.

Strategy 1: Maximize direct conversion at controlled costs

• Optimization of Google Ads and Meta campaigns around high-margin products (gift cards, vacation vouchers).
• Creation of segmented campaigns per product with dedicated landing pages to improve the conversion rate.
• Setting up an auction strategy with Capped CPCs at €0.5 to capture uncompetitive opportunities.
• Targeting three categories of flights with high potential according to season, budget and appetite: Europe flights, Last minutes, atypical destinations.

This approach made it possible to maintain a high volume of sales while controlling the acquisition cost.

Strategy 2: Develop brand awareness as a common thread

• Launching a Red wire device on Meta, Pinterest, and Snapchat, with a linear monthly budget for a consistent presence.
• Distribution of content that promotes the brand: publications, recruitment of followers, promotion of Newsletter and the user experience.

This work on reputation has strengthened the attachment to the brand, even outside of the booking highlights.

Achieved results

• ROAS of 2.5
• More than 5,000 tickets sold
• Significant development of brand awareness on a ultra-competitive market

Thanks to this mixed strategy, Ulysse consolidates its position as a leading platform for booking airline tickets online.

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