Make vs Zapier (France and Europe, 2026): automate your marketing and sales

You manage marketing or sales and you want to automate without complicating the life of the team. The choice often hesitates between Make and Zapier. This guide gets right to the point. You will find an express summary, readable criteria, two tool sheets with concrete uses, a price and features table, then a mini guide to decide.

Summary in 5 points

• Make works with credits: it handles instant triggers and can handle multiple tasks at the same time. Ideal if you have technical scenarios or real time.
• Zapier works for tasks: it offers forms and a small integrated database. Ideal if you want to go fast without developing.
• Learning curve: Make is more powerful but requires a bit more method. Zapier is easier to get started.
• Benchmark prices: Make Core announced at $9 per month for around 10,000 credits. Zapier Pro at 19.99 dollars per month annually and Team at 69 dollars. The right choice depends on your actual volume.
• Prompt decision: complex scenarios and real time, take Make. Simple collection and put online in a few hours, take Zapier.

Our comparison criteria

• Invoicing: credits on the Make side and tasks on the Zapier side
• Orchestration: instant triggers, scheduling by the minute, and the ability to multi-task
• Integrated products: forms, small databases, AI bricks
• Integrations. HubSpot, Salesforce, Pipedrive, Pipedrive, Slack, Slack, Google Workspace, and other business tools
• Governance: roles, SSO, change history and sharing between teams
• Total cost over three to six months with your peaks of activity and implementation time

Make: the visual studio for teams that want control

‍

What it changes on a daily basis

You draw your automation like a diagram, a form sends a lead, a trigger captures information. Make enriches the data, classifies the contact, creates the opportunity in the CRM, and alerts the team in Slack. If the volume goes up, Make processes several items at the same time and keeps up the pace.

Forces

• Fine control: instant triggers, scheduled execution by the minute, and parallel processing.
• Flexibility: precise mapping of fields, error management, AI bricks to summarize or classify.
• Credit billing: interesting if you have few events but rich scenarios.

Limits

• Learning more technical : you have to like schemas and understand the logic of APIs.
• Estimation Credits to be done at the start depending on the frequency and complexity.

When Make fits

• You need to route a lead in under a minute to CRM and Slack.
• You manipulate custom objects or custom rules in HubSpot or Salesforce.
• Your team takes a small learning investment to gain stability and control.

Zapier: the no-code suite for fast delivery

‍

What it changes on a daily basis

La automated prospecting from Zapier works like this: you create a form with Interfaces, the answers arrive in Tables, a multi-step Zap creates the contact in the CRM, sends a welcome email and notifies the team. You test, you publish and it's online during the day.

Forces

• Easy to handle: thousands of connected apps, multi-stage scenarios, and conditional logic.
• Integrated ecosystem: forms and lightweight base included to avoid adding other tools.
• Billing for tasks: easy to understand for linear scenarios.

Limits

• The number of tasks can increase with large volumes or loops.
• Advanced auditing features are mostly available on Enterprise plans.

When does Zapier fit

• You need to quickly collect and automate sequences of actions without coding.
• Your marketing team wants to test and iterate without going through ops with each change.
• You prefer an all-in-one suite that gets to the point.

Make vs Zapier: prices and key features in 2026

Quick verdict by use case

• Real time and complex logic: Make is the best choice
• Simple forms and automations during the day: Zapier is the fastest
• Mixed stack: Make for critical flows as a lead to opportunity. Zapier for small internal apps and forms

How do I choose between Make and Zapier?

• Si you need to process events in under 60 seconds with complex conditional rules, so take Make.
• Si you want to create a form and zaps without adding any other products, so take Zapier.
• Si multiple teams are collaborating, so compare the Team and Enterprise plans of both tools for roles and SSO.
• In any case Test with a peak month to estimate credits or tasks and avoid surprises.

Common mistakes to avoid

• Choose at the call price without simulating real consumption.
• Underestimate learning on the Make side or the inflation of tasks on the Zapier side.
• Forget governance with clear rights and a history of change.

There are other automation tools; for example, you can discover our other Clay vs Phantombuster comparison.

Methodology and updates

This comparison is based on the prices and features pages of the publishers and on common uses in marketing and sales. We update this page quarterly to reflect changes. Last updated in September 2026.

Ethics and transparency clause

There is no charge for any seats. If you see a price or feature that needs to be corrected, write to us. We will update after checking.

‍