Belacom x Growth Room: a leading player in digital marketing

Belacom and Growth Room recently announced their strategic merger, with a clear ambition: create a 360 player in digital performance marketing, capable of supporting companies throughout the customer life cycle, from acquisition to loyalty.

This reconciliation, relayed by Le Point, marks a structuring step for both companies, which maintain their brands, teams and positions, while being part of a joint development and acceleration project.

Read the original article on Le Point: Belacom and Growth Room join forces to create a leading player in digital customer marketing

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What Le Point announces on the Belacom × Growth Room merger

In his article, Le Point looks back on the structuring operation that combines:

• Belacom, a reference in marketing automation and CRM
• Growth Room, a growth marketing agency founded in 2020

The stated objective is clear: to build a leading player in digital performance marketing, ROI-oriented, capable of covering The whole marketing funnel.

Some key figures highlighted:

• Close to 80 employees
• More than €10 million in cumulative turnover
• More than 500 customers supported
• Full coverage of the customer lifecycle: acquisition → activation → activation → conversion → loyalty → revenue

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Why this merger is strategic for the market

The digital marketing market is changing rapidly.
SMEs and ETIs are now facing increasing pressure on their marketing investments:

• Budgets under pressure
• Increased ROI requirement
• Complexification of channels
• Explosion of tools
• The rise of AI

In this context, many businesses:

• invest heavily in acquisition (SEO, Ads, lead gen)
• without always succeeding in converting these efforts into real sales

This reconciliation responds precisely to this problem: Linking acquisition to business profitability, thanks to a structured full-funnel approach.

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Belacom: recognized expertise in marketing automation & CRM

For over 15 years, Belacom supports SMEs and ETIs in structuring their customer relationships.

His expertise covers in particular:

• Marketing automation
• CRM
• Activation data
• Advanced segmentation
• Relationship scenarios
• Customer Loyalty
• Data management

As Arnaud Acarie, CEO of Belacom, recalls:

Marketing automation makes it possible to get out of a one-off logic to build sustainable, measurable and data-driven devices.

Belacom has established itself as a leading player in these challenges, with:

• solid growth
• strong customer loyalty
• an ability to industrialize complex devices on a large scale

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Growth Room: five years of bootstrap growth and a controlled trajectory

Founded in 2020, Growth Room has enjoyed a rapid, structured and 100% bootstrapped growth trajectory.

Some key markers:

• 35 employees
• Double digit growth every year
• No funds raised
• Controlled profitability
• Deployments in France and abroad

The agency has structured its expertise around:

• SEO & SEO IA
• Digital advertising (Google Ads, Meta, LinkedIn)
• Sales Ops
• RevOps
• Tracking & data

With a clear positioning: make growth marketing a measurable driver of business performance.

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A natural complementarity to cover the entire funnel

The core of this relationship is based on a strong strategic complementarity.

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By bringing together:

• Growth Room's expertise at the beginning of the funnel
• Belacom's expertise on the downstream end of the funnel

the new set now covers the entire customer lifecycle.

As Sacha Azoulay, CEO and founder of Growth Room, explains:

Marketing automation is an essential link in converting acquisition into revenue.

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What this is really changing for customers

For the companies supported, this merger fundamentally changes the situation.

Avant

• Multiple providers
• Silos between acquisition, CRM and sales
• Fragmented reports
• A difficulty in measuring real ROI

Now

• One single full-funnel partner
• A unified vision: acquisition → income
• Coherent devices
• Centralized business management
• Better profitability of marketing investments

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The structural support of the PolEquity family office

The project is supported by the family office PolEquity, which brings:

• a long term vision
• a structuring framework
• Investment resources
• strategic support

As Philippe Poletti, founder of PolEquity, points out:

This merger illustrates our desire to support projects built on solid foundations, with a long-term vision and sustainable value creation.

This support allows:

• to accelerate development
• To strengthen the teams
• to invest in tools
• to consolidate a trajectory based on performance

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A strong ambition on performance digital marketing

With nearly 80 employees, more than €10 million in cumulative turnover and more than 500 supported customers, the group formed by Belacom and Growth Room reaches a New dimension.

Arnaud Acarie (Belacom) summarizes the ambition:

To become a leading player in digital performance marketing for SMEs and ETIs.

Sacha Azoulay (Growth Room) completes:

Each action is designed according to its impact on growth and turnover.

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A long-term vision focused on ROI and AI

This merger is also part of a vision for the future:

• rise of AI
• Structuring data
• marketing automation
• predictive performance management
• SEO for LLMs (ChatGPT, Gemini, Perplexity)

The objective is clear: to build a hybrid agency model, capable of combining:

• strategy
• Data
• AI
• Performance business