Alti Trading: ROAS of 4.1

Alti Trading: Accelerating lead generation for a leader in online trading training

Alti Trading Has established itself as a leader in online training dedicated to trading, on the stock exchange and cryptocurrencies. The platform supports thousands of learners in mastering financial markets, with an innovative and accessible pedagogy.

The challenge: Stand out from the crowd and make digital acquisition profitable

Faced with a increased competition in the online training market, especially since Covid, Alti Trading had to meet several major challenges:

• Strengthen the notoriety with new audiences;
• Optimize the profitability of advertising campaigns ;
• Generate a larger volume of qualified leads and online shopping.

The objective was to grow rapidly while controlling costs in a dynamic and highly sought-after market.

The solution: Customized multi-channel digital acquisition strategy

To meet these challenges, we have activated three complementary levers, each optimized according to its strengths and specific audiences.

Google Ads: Capture strong buying intentions

• Campaigns Search highly targeted at high-intent requests (trading training, trading, stock market prices, crypto investments, etc.)
• Continuous optimization of keywords and ads to maximize the conversion rate.

Google Ads has made it possible to attract prospects who are already engaged in an active learning process.

Meta Ads: Develop brand awareness and activate remarketing

• Awareness and engagement campaigns with a large audience of potential investors.
• Setting up remarketing scenarios to relaunch unconverted visitors.

This lever contributed to establishing the brand on the market and maximizing profitability throughout the conversion funnel.

Snapchat Ads: Generating Volume on a Younger Audience

• Activating Snapchat Ads to reach a young audience, open to new forms of investment.
• Optimization of costs per lead to expand the user base at a lower cost.

This approach allowed Alti Trading to diversify its lead sources and reach new segments of learners.

Achieved results

• ROAS of 4.1
• 4,500 leads generated in 6 months

Thanks to this multi-channel strategy, Alti Trading reinforces its leading position in online trading training, while optimizing acquisition and profitability.