Maison Salomon: ROAS of 2.5

Maison Salomon: Generating quote requests for a responsible event caterer

Maison Salomon Is a responsible event caterer, specialized in the organization of ecological receptions focused on inclusion and sustainable development. The service is distinguished by organic, seasonal and committed cuisine.

The challenge: Develop the acquisition and stand out in a competitive market

Before support, Maison Salomon relied solely on word-of-mouth to develop its business. The main challenges were:

• Set up a scalable acquisition channel to generate regular quotation requests ;
• Stand out on a very competitive catering market dominated by historical actors;
• Structuring the management of incoming leads to gain commercial efficiency.

The objective: to combine visibility, conversion and operational efficiency.

The solution: targeted SEA, differentiation and integrated CRM

Growth Room deployed a three-phase strategy, focused on converting and optimizing the business cycle.

Phase 1: Activate Google Ads on high-intent queries

• Launch of a SEA strategy focused on research with high conversion potential.
• Campaign structure adapted to key geographical areas and to the different types of services offered.

This lever made it possible to quickly generate a significant volume of qualified leads.

Phase 2: Competitive differentiation and ad optimization

• Creation of ads promoting differentiating values : inclusion, organic, seasonal cuisine, responsiveness.
• A/B testing of hooks and extensions to maximize the click rate and the quality of traffic.

Maison Salomon is thus positioned as a committed alternative to traditional caterers.

Phase 3: Integration and management via Hubspot CRM

• DeployingHubspot to centralize lead management and precisely monitor each stage of the conversion cycle.
• Setting up dashboards for a clear and shared vision of performances.

CRM makes it possible to improve the reactivity, the follow-up and the conversion rate of requests for quotes.

Achieved results

• ROAS of 2.5
• Cost per quotation less than €24
• 150 quotes generated per month averaging

Thanks to this digital strategy, Maison Salomon consolidates its position as a responsible event caterer and accelerates its growth in a demanding market.

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