Real estate: Growth Room avoids “too many leads, not the good ones”

Growth Room has developed a specialization in real estate and PropTech, by implementing a controllable acquisition methodology, on Google and Meta, making it possible to generate qualified leads in volume, without sacrificing relevance or cost control.

‍

In real estate, you can fill out a form easily. This is often even the problem: the volume arrives, but the quality does not keep up. And when the cost increases, the strategy becomes fragile.

The cases below illustrate different approaches, with one thing in common: staying clear about the target, and keeping an acquisition controllable over time.

Ownily — 210 leads per month to facilitate SCI management

• background : Ownily evolves in software and computer services, in B2B/B2C, on a project carried out in 2023. The subject is about high-volume lead generation, in a world where demand can be broad.
• Objective : The objective was to produce a significant monthly flow, while maintaining a stable and legible acquisition on a daily basis.
• What Growth Room has worked :
  • The organization of campaigns, to maintain a high monthly volume without scattering.
  • Regular follow-up to identify what brings useful leads.
  • Progressive adjustments to stabilize the pace.
• Result : 210 leads per month.

Altarea — 32 leads per month via a targeted Google and Meta strategy

• background : Altarea is a B2B/B2C real estate project, carried out in 2023. The need is for a precise and measurable acquisition.
• Objective : The objective was to generate leads regularly through a targeted strategy, without expanding at the expense of relevance.
• What Growth Room has worked :
  • A Google and Meta organization oriented towards targeting.
  • Regular performance monitoring to keep the strategy clean.
  • Continuous adjustments to maintain a steady pace.
• Result : 32 leads per month.

Urbanease — 32 leads per month via a full funnel acquisition

• background : Urbanease is evolving in real estate in B2B/B2C, on a project carried out in 2023. The subject is an acquisition thought over the entire course.
• Objective : The objective was to generate monthly leads on a regular basis, by working on a more structured full funnel approach.
• What Growth Room has worked :
  • A full funnel organization, to link acquisition and conversion.
  • Regular follow-up in order to keep a clear reading of what is performing.
  • Step-by-step adjustments to stabilize results.
• Result : 32 leads per month.

Kyka — 200% increase in leads in real estate investment

• background : Kyka operates in real estate, with a B2C target. The project was carried out in 2025, on an investment subject, where competition and intention vary greatly.
• Objective : The objective was to accelerate lead generation and to achieve clear progress, without losing control of the acquisition.
• What Growth Room has worked :
  • The organization of the acquisition around a clear targeting.
  • Performance monitoring to support progress without drifting.
  • Regular adjustments to support the rise.
• Result : leads up 200%.

Summary table — Real Estate & PropTech