Top 20 best acquisition tools in 2026

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Last updated: September 2026

Choosing your acquisition tools is not the same as piling up subscriptions, but building a simple chain that goes from audience to sale, through proof and measurement. This guide presents twenty reliable and accessible tools for Paid, SEO, CRO (conversion optimization) and email, then offers typical stacks according to the size of your team and your B2B or e-commerce model. Writing is meant to be human and concrete: when to use what, when, and with what budget and governance criteria.

Express summary

• Start with a short combo : an intention channel to capture existing demand, a proof channel to convince, a conversion tool to transform.
• Limit complexity at the start : two tools per brick are often enough, you will then add.
• Read your results in the CRM at cost per opportunity and not at the simple click, by plugging in your forms and conversions offline.
• Respect the RGPD : clear consent, own bases, visible right of opposition.
• Decide after a six-week pilot, keeping what creates appointments and sales at the right cost.

The 20 acquisition tools you should know in 2026

Paid Media and campaign measurement

1) Google Ads

• Why is it good : captures people already in active search, ideal for testing a promise, an average basket and a product page without waiting for SEO.
• For what type of business : e-commerce that wants to sell right away, B2B with clear requests and strong intentions.
• TTeam size : from 1 person part-time, comfortable from 2 to 3 people media and content.

Good to know : track the cost per sale or per appointment in your CRM, not just the return on advertising expenses.

2) Meta Ads Manager

• Why is it good : introduces the brand and the proofs with powerful creatives, useful when the intention does not yet exist.
• For what type of business : e-commerce DTC and B2B who have testimonies, before after or demonstrations.
• Team size : 1 creative plus 1 media at least, 3 to 4 people when you multiply the tests.

Good to know : visual creation accounts for 80% of performance, renew your ads every two to three weeks.

3) LinkedIn Ads

• Why is it good : precisely targets functions and businesses, useful when several decision-makers are involved.
• For what type of business : B2B with medium to long sales cycle, significant contract value.
• Team size : 1 media and 1 salesperson to quickly process the answers, 3 to 5 people when you go to scale.

Good to know : judge by the cost per opportunity and by the number of appointments, not by the click rate.

4) TikTok Ads

• Why is it good : massive video reach, quick learning about hooks and visual evidence.
• For what type of business : e-commerce with a strong visual component, young brands, B2B with simple educational formats.
• Team size : 1 to 2 content creators and 1 media buyer.

Good to know : choose short and credible videos; a clean sound plan and subtitling make the difference.

5) Google Tag Manager

• Why is it good : centralizes all the tags without going through the technical team all the time.
• For what type of business : all sizes, essential as soon as campaigns are launched.
• Team size : 1 trained person is enough.

Good to know : document the tags and test on a pre-production space before publication.

6) Google Analytics 4

• Why is it good : a basic overview of traffic and conversions, free and sufficient to get started.
• For what type of business : all, especially at launch.
• Team size : 1 to 2 people for weekly reports.

Good to know : Complete with small incrementality tests to find out what really adds sales.

7) Looker Studio

• Why is it good : clear and shared dashboards, links several sources at no cost.
• For what type of business : all, useful for the weekly committee.
• Team size : 1 person to build then 1 manager who comments.

Good to know : freeze a simple table with 3 to 5 metrics that serve the decision.

SEO and content

8) Ahrefs

• Why is it good : finds useful topics and links, helps to understand the potential of a keyword before writing.
• For what type of business : sites with the ambition of regular content, B2B as well as e-commerce.
• Team size : 1 to 3 people content and SEO.

Good to know : start with 10 pages, solutions or categories that answer clear searches.

9) Semrush

• Why is it good : readable technical audits, monitoring of positions and subject ideas in the same tool.
• For what type of business : SMEs that want to structure their editorial plan.
• Team size : 1 SEO person at the start, plus an internal or external pen.

Good to know : one audit per quarter is often enough to keep a site clean.

10) Google Search Console

• Why is it good : shows how Google sees your site, free and essential.
• For what type of business : all.
• Team size : 1 person who consults every week.

Good to know : Find the queries that are going up and improve the pages concerned rather than adding unnecessary pages.

11) Screaming Frog

• Why is it good : Find technical errors, broken links, and missing titles.
• For what type of business : sites with more than 50 pages.
• Team size : 1 person comfortable with technical basics.

Good to know : correcting the basic technique often improves speed and indexing.

CRO and conversion experience

12) Hotjar

• Why is it good : heat maps and replays that show where visitors hesitate.
• For what type of business : online and B2B shops with forms.
• Team size : 1 to 2 product or marketing people.

Good to know : watch 10 replays per week and note what's blocking you, concrete action is better than a long report.

13) Microsoft Clarity

• Why is it good : free alternative for heat maps and routes.
• For what type of business : small teams that are getting started.
• Team size : 1 person is enough.

Good to know : useful to start with before switching to a paid tool when traffic increases.

14) AB Tasty

• Why is it good : A B robust tests and customization, adapted to sites with volume.
• For what type of business : established e-commerce and media or SaaS sites with a lot of traffic.
• Team size : 1 to 2 people produce more than one designer.

Good to know : test only one hypothesis at a time and wait for a sufficient volume to conclude.

15) VWO Testing

• Why is it good : another reference for testing pages, forms and messages.
• For what type of business : ambitious SMEs that have passed the stage of ad hoc tests.
• Team size : 2 to 3 people to pace the iterations well.

Good to know : prioritize the most viewed pages, a modest victory on a key page is worth more than ten micro-tests.

Email, CRM and prospecting

16) Klaviyo

• Why is it good : ready-to-use e-commerce scenarios, shopping cart reminder, post-purchase and recommendations.
• For what type of business : online stores on Shopify, WooCommerce or equivalent.
• Team size : 1 to 2 people CRM and create.

Good to know : start with three scenarios and clean up your lists to maintain healthy deliverability.

17) Brevo

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• Why is it good : simple and economical email sending, forms and campaigns that are easy to set up.
• For what type of business : VSEs and SMEs that are starting email in France and Europe.
• Team size : 1 marketing person.

Good to know : Use basic segments like new registrants, active customers, and inactive customers, often enough at the beginning.

18) HubSpot Marketing Hub

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• Why is it good : emails, automations and customer CRM in the same environment, everyone sees the same information.
• For what type of business : B2B with appointment tracking and pipeline, e-commerce that wants to unify service and sales.
• Team size : 2 to 4 people between marketing and sales.

Good to know : Start with Starter, then add richer automations if adoption is there.

19) Apollo

• Why is it good : contact base and integrated prospecting, we search, we build the list and we send to the same place.
• For what type of business : B2B that launches a structured commercial approach.
• Team size : 1 to 3 SDR or commercial.

Good to know : track your credits and the quality of the lists, connect it to your CRM to avoid duplicates.

20) Lemlist

• Why is it good : multi-channel sending with tools to protect the sending reputation, so fewer spam messages when the volume increases.
• For what type of business : B2B with a high rate of email and LinkedIn messages.
• Team size : 1 to 5 SDR or business developers.

Good to know : warm up your outboxes and maintain a human rhythm to avoid blockages.

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Methodology and updates

This selection is based on customer uses, publishers' public pages and tests conducted in 2025-2026. It favors stable, well-documented tools that are easy to connect to CRM. We update the guide quarterly to reflect changes in pricing and features.

Ethics and transparency clause

There is no charge for any seats. If any information seems inaccurate or dated, send us your correction with the public source and we will update after verification.

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