Air Moana: ROAS of 2.2

Air Moana: Launching and scaling a media strategy for a new airline in Polynesia

Air Moana Is a new airline specialized in inter-island flights in French Polynesia. With no media history, the company aims to conquer key markets such as France and the United States, before continuing its international expansion.

The challenge: To position yourself quickly on competitive markets

Air Moana had to meet several major challenges in order to succeed:

• Start a effective media strategy from scratch in an ultra-competitive sector;
• Accelerate growth in target markets (France and USA), while maintaining profitability;
• Preparing theinternational expansion in territories with high tourist potential.

The challenge was to quickly generate business while laying the foundations for a system that could be replicated on a large scale.

The solution: Full-funnel media strategy and international deployment

Growth Room has designed a three-phase approach to maximize performance, adaptability and international reach.

Phase 1: Rapid scaling in key markets (France & USA)

• Rise in power budgetary fast, with strict control of ROAS so as not to sacrifice profitability.
• Optimization of Google Ads campaigns : targeting by destination, segmentation by intention, full-funnel structure.

This phase made it possible to obtain strategic positions on Google, including the 1^era Place in the USA and the 3^th in France.

Phase 2: Opening of new international markets

• Selection of countries with a high tourist volume (Canada, Great Britain, New Zealand).
• Duplication of the proven media framework, with adaptation of messages and offers to local expectations.

This flexible framework made it possible to quickly deploy the strategy in several areas with high seasonality.

Phase 3: Diversifying acquisition channels

• Launch of Meta Ads to broaden the reach and capture additional latent demand.

The use of new channels has consolidated brand awareness while supporting direct acquisition.

Achieved results

• ROAS of 2.2 despite strong competition for keywords
• Strategic position: 1^era position in the US, 3^th Position in France On Google Ads
• Replicable expansion framework over several areas/countries with high tourist seasonality

Air Moana now relies on a scalable media strategy, adapted to the rapid growth and internationalization of the air sector in Polynesia.

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