Panopli: launch of the offer

B2B platform: Generating qualified leads through an automated outbound strategy on the market for goodies and personalized products

This B2B platform allows businesses to order personalized products easily (goodies, clothing, masks, etc.) for their employees or events. It is aimed at HR, office managers, marketing departments and all decision-makers involved in corporate image management.

The challenge: Structuring outbound acquisition in an ultra-competitive market

Historically driven by word-of-mouth and incoming calls, the platform needed to:

• Set up a Outbound from scratch strategy to generate a steady flow of leads;
• Quickly identify the qualified targets among thousands of potential decision makers;
• Automate the prospecting process to increase efficiency;
• Maximize engagement rate (openness, response) to improve conversion.

The challenge: industrialize commercial prospecting without sacrificing the personalization and relevance of exchanges.

The solution: Targeting, copywriting and automation for large-scale prospecting

Growth Room has deployed a robust outbound strategy, based on four complementary phases.

Phase 1: Targeting & Qualifying Prospects

• Definition of ICP (Ideal Customer Profile) to effectively target HR, office managers and marketing decision-makers.
• Data scraping via PhantomBuster, SalesQL and LinkedIn, enrichment with Dropcontact to collect professional emails and contextual data (position, company, location).

This intelligent targeting ensures the quality and relevance of incoming contacts.

Phase 2: Copywriting & prospecting scenarios

• Editorial of personalized cold email sequences for each target persona.
• Design ofdifferentiating hooks emphasizing simplicity, speed of ordering and the CSR benefits of the platform.

Adapting the message according to the profile maximizes opening and response rates.

Phase 3: Launch & automate prospecting

• Automating sending via Lemlist to guarantee a regular rhythm and to allow A/B tests.
• Setting up smart reminders so as not to miss any contact opportunities.

This approach makes it possible to manage a large volume of leads while maintaining a personalized experience.

Phase 4: Continuous management & optimization

• Campaign monitoring on dashboards: opening rate, response rate, appointments booked.
• Continuous optimization: subject, wording, timing, call-to-action.

Data-driven management guarantees a constant improvement in commercial performance.

Achieved results

• +5,000 qualified contacts collected and enriched in a few weeks
• 87% opening rate on the most successful campaign
• 25% response rate

This industrialized and automated outbound strategy allows the B2B platform to sustainably boost its acquisition in the world of personalized products for businesses.

‍