E-commerce: maintaining performance when everything changes (ROAS,...)

Growth Room has developed a specialization in e-commerce and retail, by implementing an acquisition methodology focused on sustainable performance (ROAS, sales, new customers) allowing to scale without losing sight, and to maintain stable results where most brands experience a roller coaster.

An e-commerce can have good designs, a good offer, a good site... and yet see its results vary without logic. This is often where the problems start: you cut, you restart, you change everything, and you lose your reading.

In these cases, the idea is not to chase after a peak in performance. Rather, we are looking for a solid base: an understandable acquisition, regular follow-up, and adjustments that avoid roller coasters.

Below you will find a selection of e-commerce, retail and brand projects. Each sheet shows the context, what Growth Room worked on, and the result, based on the items on your list.

Yacon & Co — ROAS of 5.7 and strong increase in purchases over one year

• background : Yacon & Co is a B2C e-commerce. The project, carried out in 2024, is part of a logic of growth over time, not in a sprint of a few weeks.
• Objective : The objective was to increase purchases while maintaining legible profitability, in order to be able to accelerate without losing control.
• What Growth Room has worked :
  • The organization of purchase-oriented campaigns, with clear monitoring of performance.
  • The consolidation of what works before amplifying, to avoid degrading the ROAS by increasing the load.
  • Regular adjustments to the structure and messages to maintain a stable acquisition.
• Result : purchases up sharply over one year, with an ROAS of 5.7.

Editions Dupuis — 230 new customers per month with an ROAS of 3

• background : Editions Dupuis evolves in the media, with a B2C target. The collaboration has been ongoing since 2023 and the result can be measured in terms of both volume and profitability.
• Objective : The objective was to generate a significant monthly flow of new customers, while maintaining a level of performance compatible with profitability.
• What Growth Room has worked :
  • A structured acquisition organization, designed to recruit regularly.
  • Continuous monitoring, in order to avoid shortness of breath and to stabilize performance.
  • Adjustments over time to keep up with the pace without causing ROAS to drift.
• Result : 230 new customers per month, with an ROAS of 3.

SOLAL Tech — 110 leads per month for an e-commerce launch

• background : SOLAL Tech is a B2B/B2C project, carried out in 2023, in a context of e-commerce launch. In this type of phase, everything goes quickly and there is a risk of scattering.
• Objective : The objective was to quickly obtain a monthly lead flow that was stable enough to support the start.
• What Growth Room has worked :
  • An acquisition organization adapted to launch, with clear priorities.
  • Regular follow-up to identify what brings useful leads and strengthen these areas.
  • Progressive adjustments to set up a pace.
• Result : 110 leads per month.

Ecoverrière — ROAS of 4.4 with a full funnel approach

• background : Ecoverrière evolves in industrial goods and services, in B2B/B2C. The collaboration has been ongoing since 2024, with the challenge of profitable performance.
• Objective : The objective was to obtain a regular and measurable performance, by working on an approach that does not stop at the click.
• What Growth Room has worked :
  • A full funnel approach, to link acquisition and conversion.
  • An organization of campaigns that is easy to follow, in order to keep a clear reading of performance.
  • Ongoing monitoring and regular adjustments to maintain ROAS.
• Result : ROAS of 4.4.

58 Facets — 3 new jewelry partners per month

• background : 58 Facets is a B2B/B2C e-commerce. The project, carried out in 2024, aims for a very concrete B2B result: signing partners.
• Objective : The objective was to obtain a steady increase in the number of partners, with a clear monthly rate.
• What Growth Room has worked :
  • Structured prospecting, with a segmented approach to remain relevant.
  • The organization of follow-up, in order to transform prospecting into signatures.
  • Adjustments based on feedback, to improve what actually converts.
• Result : 3 new jewelry partners per month.

Le Petit Dakarois — 80 monthly sales

• background : Le Petit Dakarois evolves in accessories and clothing, with a B2C target. The project was completed in 2023, with a sales-oriented indicator.
• Objective : The objective was to increase sales on a regular basis, with an acquisition that was better maintained over time.
• What Growth Room has worked :
  • A sales-oriented acquisition organization, with clear performance monitoring.
  • Progressive adjustments to stabilize the pace and avoid jolts.
  • A work of coherence to keep an acquisition legible on a daily basis.
• Result : 80 monthly sales.

YOOM — ROAS of 3 for the national launch of YOOM At Home

• background : YOOM evolves in food, in B2C. The collaboration has been ongoing since 2023, with a national launch challenge.
• Objective : The objective was to support the launch with a simple and measurable indicator, and to maintain stable performance over time.
• What Growth Room has worked :
  • The organization of the acquisition at the national level, with regular monitoring.
  • Continuous adjustments to avoid cost drift during the deployment phase.
  • A gradual stabilization of performance.
• Result : ROAS of 3.

Deck & Donohue — an approach that converts 5 times more

• background : Deck & Donohue evolves in drinks, in B2B/B2C. The project was carried out in 2024, with an indicator focused on conversion.
• Objective : The aim was to improve conversion, not just increase traffic or click volume.
• What Growth Room has worked :
  • A conversion-oriented organization, with accurate performance monitoring.
  • Adjustments to the consistency of the journey and the messages to limit losses.
  • A gradual improvement, step by step, to consolidate what works.
• Result : conversion multiplied by 5.

Tandem — 30 leads per month thanks to an optimized Ads funnel

• background : Tandem operates in retail sales, in B2B/B2C. The collaboration has been ongoing since 2023, with the aim of generating regular leads.
• Objective : The objective was to stabilize a monthly flow of leads, with a better structured acquisition.
• What Growth Room has worked :
  • An organized and optimized Ads funnel, with a clear reading of performance.
  • Regular monitoring to keep up with the flow and correct what is drifting.
  • Progressive adjustments to stabilize monthly volume.
• Result : 30 leads per month.

MyTrocPro — 10 high ticket leads per month on CSR and Purchasing targets

• background : MyTrocPro evolves in accessories and clothing, with a B2B target. The project, carried out in 2024, aims at high-value leads, on specific functions.
• Objective : The objective was to generate high ticket leads on a regular basis, while remaining strict on targeting.
• What Growth Room has worked :
  • A clear segmentation around the targeted functions.
  • Organized, quality-oriented prospecting, with precise follow-up.
  • Regular adjustments to maintain relevance and pace.
• Result : 10 high ticket leads per month.

Summary table — E-commerce, Retail & Brands