Immersive Factory: Over 200 leads

Immersive Factory: boosting lead generation in virtual reality training

Immersive Factory is a global reference for virtual reality training dedicated to the safety at work. Their objective: to offer immersive modules to reinforce the prevention of professional risks.

The challenge: generate more leads without losing quality

The main challenge was to develop the volume of leads while maintaining a high level of relevance for the sales team. The aim was not simply to increase contacts, but to attract decision-makers who were genuinely interested in health & safety training.

• Increase the Volume of qualified leads for salespeople.
• Adopt a Dual strategy :
  • Capture immediate demand through Google Ads campaigns on intentional requests.
  • Building a proactive pipeline with LinkedIn Ads targeting key professional profiles.
• Set up reliable indicators to manage performance over the long term.

This approach aimed to maximize the efficiency of digital channels while ensuring sustainable growth of the prospect base.

The solution: tailor-made digital strategy in 3 phases

To meet these ambitions, we have designed and deployed an action plan structured around three complementary axes.

Phase 1: Capitalize on intent and professional targeting

• Google Ads (Search) :
  • Positioning on keywords with high purchase intent in connection with safety training and virtual reality.
  • Use ofad extensions to maximize the click through rate (CTR) and direct traffic to strategic product pages.
• LinkedIn Ads :
  • Precise targeting of HSE managers, DRH and Training Directors in priority sectors.
  • Formats short videos to concretely present the immersive modules and generate a strong commitment.

This first phase made it possible to quickly reach decision-makers while ensuring the relevance of the leads generated.

Phase 2: Continuous optimization and data-driven management

• Semantic analysis in-depth to identify new strategic keywords using Google Keyword Planner and competitor analysis.
• A/B testing On:
  • Ads (Google and LinkedIn) to determine the most effective messages.
  • Les Landing pages, with variants tested to maximize the conversion rate.

Continuous optimization has made it possible to progressively improve the quality of campaigns and to maximize the return on investment.

Phase 3: Advanced B2B targeting and retargeting on LinkedIn

• Creation ofcustom audiences :
  • Strategy Accounts-based marketing (lists of targeted businesses).
  • Retargeting visitors via LinkedIn Insight Tag to maintain the relationship and increase conversion.

This B2B component has strengthened visibility among key companies, while facilitating the qualification of prospects.

Achieved results

• Cost per lead (CPL) reduced by 37%
• More than 200 leads generated in a few months
• 80% of qualified leads and immediately usable by the sales team

This strategy has allowed Immersive Factory to reach a new level in terms of lead generation and commercial efficiency, while strengthening its position as a leading player in the virtual reality training For the safety at work.

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