Lemlist: 713 Free trials/month

Lemlist: Accelerating SaaS acquisition with a full-funnel paid media strategy

Lemlist Is the leading multi-channel prospecting platform dedicated to lead generation and the automation of outbound campaigns. The tool allows businesses to effectively reach their prospects and get more responses through an innovative user experience.

The challenge: Generate more free trials and convert into paying customers

Already well established on its market, Lemlist wanted to accelerate its growth through Paid Media, with two priorities:

• Significantly increase the number of free trials (free trials);
• Convert more users to paying customers.

In an ultra-competitive SaaS universe, the challenge was also to maintain a profitable acquisition on a high volume.

The solution: Full-funnel acquisition system and data-driven management

Growth Room has deployed a strategy structured in three axes to maximize performance and scalability.

Axis 1: Strategic analysis of the acquisition ecosystem

• Detailed mapping of the contribution of Paid Media in the global funnel (paid vs organic vs product-led).
• Identification of bottlenecks between acquisition and conversion (freemium → customer).

This analysis made it possible to adjust investments and target the most critical stages of the user journey.

Axis 2: Structuring an ambitious paid media system

• Launch of Google Ads campaigns and Meta Ads to generate a steady flow of free trials.

The full-funnel structure makes it possible to address each segment of the journey, from discovery to conversion.

Axis 3: Continuous optimization and data-driven management

• A/B testing consistent on audiences, formats and messages.
• Post-click friction point analysis, with weekly iterations to improve the conversion rate.

This continuous optimization has made it possible to increase results while maintaining high profitability.

Achieved results

• 713 free trials generated every month on average
• 60% reduction in acquisition costs, ensuring greater profitability
• Setting up an acquisition system scalable and replicable on other segments

Lemlist now has an efficient and duplicable paid media system, accelerating the growth of its user base in a competitive SaaS universe.