Les fabricants: a constant flow of qualified leads

Les fabricants generating qualified leads for an audiovisual communication agency

Les fabricants Is a creative communication agency, expert in production of tailor-made audiovisual content. Committed and agile, it supports its clients — architects, designers, project managers — in promoting their image and their achievements.

The challenge: Structuring a profitable and targeted digital acquisition

To strengthen their development, Les fabricants needed to:

• Optimize the generation of qualified leads via tailor-made acquisition campaigns;
• Maximize the conversion rate and the margin by precisely targeting the key decision makers (architects, designers, buyers, project managers).

The objective was to build a scalable system, allowing rapid growth while maintaining fine and relevant targeting.

The solution: Structured acquisition, automation and skills development

The strategy deployed was based on three complementary steps, combining direct prospecting, automation and skills transfer.

Phase 1: Establishment of an ultra-targeted prospecting base

• Scraping and enriching professional databases (platforms, fairs, specialized directories).
• Fine segmentation by type of contact person: architecture agency, retail chains, design offices...
• Qualification of contacts according to the position, the structure, the geographical area and the type of projects managed.

This phase made it possible to centralize contacts with the greatest potential and to prepare ultra-targeted campaigns.

Phase 2: Deployment of an outbound strategy based on performance

• Setting up a automated multi-channel prospecting machine (emailing + LinkedIn).
• Customized sequences according to the target persona (e.g. independent architect vs business buyer).
• Performance management via precise KPIs: response rate, appointment rate, cost per qualified lead.
• Continuous optimization of messages to maximize engagement (focus on design, personalization, deadlines...).

This step made it possible to quickly activate priority targets while refining the discourse and the angles of approach.

Phase 3: Increasing the competence of the Les Fabricants team

• Training internal teams in the use of prospecting tools (Scraping, Lemlist, LinkedIn, Notion...).
• Handover of Playbooks and personalized templates for campaigns (emails, LinkedIn, reminders...).
• Coaching on the prioritization of targets and the management of performances.

The empowerment of the team made it possible to perpetuate the approach and to anchor good practices in the long term.

Achieved results

• Opening rate by 57% on Outbound campaigns
• On average 6 qualified leads generated each month, with a high average basket
• Development of new targets and opening up to new market segments

Thanks to this tailor-made strategy, Les Fabricants are consolidating their position as a committed and innovative audiovisual communication agency.

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