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Leto: Generating leads for legaltech through a multi-channel outbound strategy

Leto Is a legal platform that automates the management of legal procedures for entrepreneurs: setting up a business, contract management, compliance... Leto simplifies the daily life of startup founders and managers thanks to powerful digital tools.

The challenge: Diversifying acquisition and structuring outbound prospecting

In a phase of strong growth, Leto had three major priorities:

  • Diversifying acquisition channels beyond inbound and the network;
  • Structuring a outbound strategy to effectively target startup founders and managers;
  • Test actions that can be quickly activated, with a permanent concern for profitability And of scalability.

The objective was to install a duplicable process, capable of generating qualified leads over time and of being transposed to other segments such as freelancers or legaltech.

The solution: Structured outbound strategy and increased autonomy

Growth Room designed a three-phase approach to maximize lead generation and accelerate team autonomy.

Phase 1: Outbound strategy framework

  • Definition of ICP (Ideal Customer Profile) priorities to target high-value prospects.
  • Choice of levers: Cold email, LinkedIn and CRM nurturing for a multi-channel process.

This framework made it possible to focus efforts on the most relevant targets and the most effective levers.

Phase 2: Semi-automated and multi-channel prospecting

  • Deploying a prospecting process combining automation (scraping, sequences) and personalization (targeted copywriting).
  • Integration of leads into CRM with status monitoring (MQL and SQL).

This system guarantees a regular flow of new leads and precise management of their qualification.

Phase 3: Transfer of resources and increase in autonomy

  • Provision of Templates, playbooks, control boards to speed up the use of the tools.
  • Fast training courses to ensure the Increase in competence and the autonomy of the Leto team.

The team can now replicate this model to other segments, to continue to scale lead generation.

Achieved results

  • 22 new MQLs (Marketing Qualified Leads) generated on average each month
  • 11 new SQLs (Sales Qualified Leads) monthly
  • Setting up a device replicable and can be activated in other segments (legaltech, freelancers...)

Thanks to this multi-channel outbound strategy, Leto has structured its growth and lead generation in the startup ecosystem.

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