2026 growth marketing tools: the top 20 to accelerate your growth

In 2026, growth does not come from an isolated “hack”, but from a well-adjusted small stack. You need clean data, GDPR-compliant enrichment, automation scenarios that save the team time, and scraping legal that respects the terms of use of the platforms. This guide introduces 20 useful tools, explains what they change every day, who they're made for, and how to put them together without turning your marketing into a factory.

Summary in 5 points

1. Start with clean collection and clear targeting, then plug in CRM enrichment and updating.
2. Mix an automation orchestrator with a outbound tool and a trustworthy email and telephone provider.
3. Test over six weeks with real goals for appointments or opportunities, not just clicks.
4. Respect legality and ToS. Prioritize official integrations and access to public data.
5. Measure useful metrics like cost per opportunity, response rate, and appointment rate, rather than vanity metrics.

Before choosing, a word about legal scraping

Scraping is the collection of publicly available information. To stay on the good side

• Check the terms of use and the presence of an official API
• Respect robots.txt, frequency limits and the “human” use of platforms
• Do not bypass connection walls, do not suck up sensitive data, do not reconstitute private profiles
• Côté RGPD, keep a legal basis, treat little and well, document your flows, offer an easy way to unsubscribe

The top of the best growth marketing tools

1) Clay: data-ops for rich lists and personalized messages

why : Clay combines over a hundred data sources, enriches, deduplicates, and can generate hooks based on concrete signals.

For whom : growth teams and SDR who want customization at scale.

Size : growing SMEs and scale-ups.

Good to know : more powerful than a simple finder and a bit technical at the start.

2) PhantomBuster : ready-to-use automations

why : “Phantoms” and “Flows” to list, enrich and push actions towards your CRM in a few hours.

For whom : SMEs, freelancers, sales teams who want to save time.

Size : from the self-employed to the SME.

Good to know : respect the limits of the platforms to avoid blockages.

3) Dropcontact : GDPR email enrichment in Europe

why recomposed and verified emails, CRM correction and deduplication, CRM, HubSpot, Pipedrive, and Salesforce integrations.

For whom businesses that prioritize compliance and quality.

Size TPE to ETI.

Good to know : strong European coverage, perfect as a complement to a sending tool.

4) FullenRich : multi-source email and telephone cascade

why : aggregates several suppliers to maximize reachability, cumulative credits and flexible packs.

For whom : SDRs that need direct dials to reach decision makers.

Size : SMEs and scale-ups.

Good to know : Define internal compliance rules before going into production.

5) Apollo : global base and sequences in the same space

Why: contact and business search, email sequences and tasks, Chrome extension, CRM integrations.

For whom : teams that want to search, send and measure in the same place.

Size : SMEs and scale-ups.

Good to know : monitor the consumption of credits and exports.

6) Pharow : targeting France with export CRM in one click

why : NAF and SIREN filters, recruitment and tech signals, email enrichment, direct export to HubSpot, Pipedrive and outreach tools.

For whom : market-oriented teams in France who want specific targeting.

Size : TPE to ETI.

Good to know : very quick to go from the qualified list to the real contact.

7) Kaspr : emails and mobiles from LinkedIn

why : easy Chrome extension, web app, direct CRM export, simple workflows for the field user.

For whom : salespeople who live on LinkedIn.

Size : VSE to SME.

Good to know : telephone quality varies according to country and functions.

8) Cognism : EMEA and US verified direct dials

Why: validated direct telephones, serious RGPD posture, advanced integrations.

For whom: teams focused on large-scale calls.

Size : ambitious SMEs and ETI.

Good to know : pricing on quotation, more like a business segment.

9) Lusha : global base easy to buy

Why: readable credits, browser extension, CRM integrations, quick start.

For whom : SMEs and SMEs who want to test markets at a lower cost.

Size : VSE to SME.

Good to know : monitor the cost if you use a lot of mobiles.

10) Hunter : email finder and verification

Why: find and check emails, API and CSV, reliable list cleaning.

For whom : marketing and sales for own email campaigns.

Size : all team formats.

Good to know : no telephone, to be combined with a sending tool.

11) Snov.io : economic prospecting with sequences

why : finder, check and sequences in the same interface with an accessible map.

For whom : side projects and start-ups on a tight budget.

Size : solo to small teams.

Good to know : very useful interface, perfect for learning quickly.

12) Lemlist : multichannel outbound and delivery health

why : email, LinkedIn and calls in the same product, domain heating, inbox rotation, telephony and CRM integrations.

For whom : teams that send volume and want to protect deliverability.

Size : SMEs and scale-ups.

Good to know : no free plan, plan the test then a level.

13) The Growth Machine : ready-to-use LinkedIn plus email scenarios

why : simple playbooks, clear interface, academy, useful integrations.

For whom : SMEs and agencies that want a go-live in one day.

Size : small to medium team.

Good to know : native data is more limited than on a global provider.

14) Zeliq : all-in-one prospecting with VoIP

Why: integrated base, sequences, native calls and synchro CRM, cockpit for the manager.

For whom : SMEs that want to centralize action and measurement.

Size : small and medium-sized sales teams.

Good to know : properly assess loans according to your markets.

15) LinkedIn Sales Navigator : targeting by accounts and personas

why : fine filters, lists, alerts on prospects, live database to get the point right.

For whom : ABM teams and rigorous list building before outreach.

Size all sizes.

Good to know : no native email sending, to be combined with a sequence tool.

16) Make : visual automation studio

why : webhooks, minute executions, parallelization, enormous flexibility to orchestrate lead, enrichment and routing.

For whom : ops and growth teams that want control.

Size : SMEs and scale-ups.

Good to know : a bit more technical, but very profitable when volumes increase.

17) Zapier : fast no-code for an express go-live

why : thousands of apps, multi-step zaps, conditions, forms, and integrated lightweight database.

For whom : marketing who wants to deliver quickly without coding.

Size : from the self-employed to the SME.

Good to know : tasks go up quickly with chatty scenarios, watch the consumption.

18) N8n : open source automation

why : internal hosting possible, numerous nodes, visual logic, predictable cost.

For whom : technical teams or ops who want to keep control.

Size : Technical SMEs and ETI.

Good to know : requires a bit more infrastructure and administration.

19) Airtable : operational base to orchestrate lists and campaigns

Why: the flexibility of a spreadsheet with relationships, views, and lightweight automations.

For whom : growth, content, sales that co-manage their own backlog.

Size: all sizes.

Good to know : add safeguards for the quality of the fields.

20) Google Sheets and Apps Script : the lightweight kit that helps

why : perfect for prototyping, standardizing a CSV or creating a small bridge between two tools.

For whom : any team that wants to test before industrializing.

Size : any size.

Good to know : think about governance and access rights, simple does not mean without risk.

Comparison chart for choosing the best growth marketing tools

How do you compose your growth marketing tool stack?

Simple best practices

• Use clear UTMs and stable naming to track each campaign.
• Put an internal SLA on response support to convert faster.
• Clean your lists every two weeks to maintain deliverability.
• Test one idea at a time and keep a Stop, Continue, Start logbook.

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