Vanara (Web agency): constant SQL generation

Vanara: Generating qualified leads for a Webflow agency through a targeted outbound strategy

Vanara Is a digital agency specialized in Web design And the Webflow site development. It supports its customers in the creation of tailor-made digital experiences that are both aesthetic and efficient.

The challenge: Diversifying acquisition and structuring effective outbound prospecting

In a logic of growth, Vanara sought to:

• Explore of new acquisition channels to no longer rely solely on inbound or word-of-mouth;
• Structuring a outbound approach effective, targeted and measurable.

The challenge was to generate a regular flow of qualified leads while building a method that could be duplicated and scalable internally.

The solution: Structured outbound strategy and increased team competence

Growth Room designed and deployed a three-phase approach to maximize team acquisition and autonomy.

Phase 1: Outbound strategy definition

• Identification of ICP (Ideal Customer Profile) to target prospects with higher added value.
• Selection of relevant levers (cold email, LinkedIn, multi-channel sequences) for targeted and effective prospecting.

This first step made it possible to align the strategy with the specificities of the market and Vanara's objectives.

Phase 2: Launch of semi-automated prospecting

• Setting up a lead generation process qualified combining automation and personalization.
• Precise monitoring of performance in the CRM to guarantee the transformation of leads by the sales team.

This device makes it possible to generate a regular volume of new MQLs and SQLs each month, while maintaining the quality of exchanges.

Phase 3: Transmission of know-how and increase in internal competence

• Delivery of Templates, typical sequences and framework documents for rapid adoption of tools.
• Support via practical workshops to guarantee the autonomy and the rise in competence of the Vanara team.

The team thus has a structured and replicable method to manage its outbound prospecting over time.

Achieved results

• Opening rate : 59%
• 25 new MQLs (Marketing Qualified Leads) generated on average each month
• 12 new SQLs (Sales Qualified Leads) monthly
• Historic collaboration with Growth Room for over 2 years

Thanks to this strategy, Vanara has developed an efficient outbound system that is perfectly integrated into its digital growth approach.

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