Vente à la propriété: Expansion in 3 countries

Vente à la propriété : Doubling the ROAS and opening new markets for a private wine sales site

Vente à la propriété Is a private sales site specialized in wine, champagne and spirits. With a medium high basket And a strong LTV (Lifetime Value), the company sought to overcome its acquisition obstacles to accelerate its growth.

The challenge: Acquire new buyers and scale internationally

Despite a high potential for profitability, Vente à la Propriété had to meet several major challenges:

• Difficulty in acquire new profitable buyers on the French market;
• Opening of new European markets while maintaining brand consistency;
• Need to structure a Scalable and full-funnel Ads device, adapted to commercial highlights.

The challenge was to optimize the profitability of the campaigns while preparing for effective European expansion.

The solution: Full-funnel system and international strategy

We have developed a two-part strategy to meet both the challenges of the French market and European expansion.

Part 1: Structuring and optimizing the French market

• Full audit existing campaigns (Meta, Google).
• Redesign of the acquisition structure with a full-funnel logic, aligned with the commercial calendar (seasonal operations, wine highlights, etc.).
• Definition ofnumerical goals and steering Data-driven to track profitability.
• Reliability ofinternal organization : processes, roles, coordination.
• Opening of new acquisition levers: Pinterest Ads, Outbrain...

This component made it possible to increase advertising effectiveness while maintaining strong brand consistency.

Part 2: Internationalization and local adaptation

• Duplication of the efficient structure towards European markets with high potential.
• Prioritization of target countries according to business criteria (acquisition cost, local demand, seasonality).
• Adaptation of the strategy to local specificities to maximize relevance and the conversion rate.

This work allowed for an effective deployment and an expansion model that can be exported internationally.

Achieved results

• Media budget multiplied by 1.5 with perfectly controlled profitability
• ROAS doubled thanks to a full-funnel structure and the activation of new channels
• Successfully deployed in 3 European countries, with a replicable device

Vente à la Propriété now has a robust, scalable and internationally adapted acquisition strategy to accelerate the growth of its wine, champagne and spirits business.

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