Watchdreamer: maximum profitability

Watchdreamer: Improving profitability and diversifying acquisition for the sale of luxury watches online

Watchdreamer Is a luxury watch brand specialized in the online sale of high-end models. It seduces a passionate clientele thanks to a wide selection and a attractive deferred payment model, positioning the brand as a reference in the digital luxury market.

The challenge: Diversifying and optimizing the acquisition strategy

Although the advertising campaigns were already showing good results, Watchdreamer sought to:

• Diversifying your acquisition levers to reduce dependence on a fixed media mix;
• Improve the profitability of campaigns without increasing the overall marketing budget;
• Limiting structural risks so as not to compromise current results.

The objective was to secure growth while increasing margin and controlling investments.

The solution: Audit, gradual restructuring and ramp-up

Growth Room has implemented a three-phase approach, combining detailed performance analysis, controlled restructuring and continuous optimization.

Phase 1: Full audit and application of best practices

• Detailed review of historical performances (budgets, CPC, ROAS, conversion rates).
• Verification and updating of the fundamentals: campaign structure (brand/off-brand), conversion monitoring (tags, attribution), budget allocation.
• Fast implementation of Quick Wins : adjustment of targeting, removal of unprofitable search terms, refocusing of ads.

This initial phase made it possible to quickly identify low-risk optimization opportunities.

Phase 2: Progressive restructuring of the media strategy

• Challenging the existing structure to give priority to pure acquisition campaigns (new visitors, non-brand audiences).
• Rigorous control of brand vs off-brand expenses, with accurate monitoring of volumes and profitability.
• Progressive rebalancing of investments towards qualified cold audiences, while maintaining profitable flows.

Emphasis was placed on experimentation and control to avoid any negative impact on profitability.

Phase 3: Progressive deployment via a secure roadmap

• Setting upsimple, low-risk optimizations, immediately tested (budget, targeting, auctions).
• Carrying out in-depth tests on subsets: new structure on product segments or restricted audiences.
• Expanded deployment of validated changes to all campaigns, only after validation of the results.

This progressive action plan made it possible to secure the transformation, while maximizing the effectiveness of media investments.

Achieved results

• Budget reduction by 11%
• Increase in turnover by 6%
• ROAS on the rise by 18%

Watchdreamer has strengthened its profitability and secured its development, while adapting to changes in the Luxury online.

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