Growth Room in La Tribune: democratizing growth marketing

The economic media La Tribune recently devoted an article to Growth Room, highlighting our vision of growth marketing and our trajectory since our creation in 2020.
This press recognition confirms a conviction that we have held since day one: Marketing is only valuable if it generates a measurable business impact.

Read the original article on La Tribune: Growth Room: the French agency that democratizes growth marketing in France

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What La Tribune says about Growth Room

In its article, La Tribune looks back at the genesis of Growth Room, founded by Sacha Azoulay in the midst of a health crisis, with a simple but radical idea:

Stop selling visibility and start selling real growth.

In particular, the media highlights:

• The passage of 1 to more than 35 consultants In five years
• An annual growth close to 30%
• A turnover of several million euros
• Top customer references like Devialet, Accor, IonQ or Toyota Material Handling

This rapid trajectory is explained by an obsession common to the whole team: Link each marketing action to a clear business indicator (qualified leads, turnover, closing rate, ROI).

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Why this recognition is important for the French market

Growth marketing is still often misunderstood in France.
Many businesses associate the term with hacks, aggressive advertising, or magic recipes.

Our approach is the opposite:

• No campaigns disconnected from turnover
• No vanity metrics
• No silos between marketing, sales and CRM

Being highlighted by a media like La Tribune is also a way of Credifying a more mature vision of growth marketing, oriented:

• profitability
• long-term structuring
• measurable performance
• integration of AI and data

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Our concrete approach to growth marketing

As the article recalls, Growth Room is now structured around four complementary areas of expertise :

1. Ads (paid acquisition)

• Google Ads, Meta Ads, LinkedIn Ads
• Fine-tuning of budgets
• Advanced tracking (GA4, server-side, CRM sync)
• Objective: profitability before volume

2. Sales Ops (multi-channel prospecting)

• B2B emailing
• LinkedIn outbound
• ABM (Account Based Marketing)
• Qualification of leads
• Objective: generate appointments that are really usable by sales teams

3. AI SEO agency (SEO + GEO)

A pioneering positioning highlighted in the article:

• Classic SEO (content, netlinking, technical)
• Optimization for LLM (ChatGPT, Perplexity, Gemini)
• Semantic structuring
• Structured data
• “AI-friendly” internal networking

The objective : make sure that brands are visible on Google AND in AI responses.

4. RevOps (Revenue Operations)

• CRM implementation (HubSpot, Salesforce)
• Marketing automation (HubSpot, Klaviyo)
• Acquisition → sales connection
• Unified business reporting

The challenge : transform marketing into machine with measurable turnover.

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From Paris to the international

As La Tribune points out, Growth Room now supports companies in more than 10 countries :

• uk
• germany
• spain
• italy
• switzerland
• belgium
• canada
• u.s.

Our consultants, all bilingual in English, work on:

• go-to-market launches
• international acquisition strategies
• multilingual SEO/Paid/CRM deployments

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Anticipating the LLM (generative AI) revolution

A key point in the article concerns our lead over LLM (Large Language Models).

We have developed a specific offer of SEO IA/GEO to answer a simple question:

If tomorrow your prospects ask their questions to ChatGPT instead of Google, how can you make your brand appear in the answer?

Our answer:

• Structured content
• Broad semantics
• Pillar pages
• Optimized FAQs
• Structured data
• Smart internal networking

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Selective and assertive growth

Despite our strong growth, we made a clear choice: NDo not become a customer factory.

As Blanche Vielle (partner and director of Sales and Revenue Operations) recalls in the article:

• We remain selective on missions
• We focus on real business impact
• We support fewer businesses, but better

Today, this positioning attracts:

• hypergrowth startups
• ambitious SMEs
• major international groups
  Who are looking a strategic partner, not a simple provider.

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What this release changes for our customers

Being quoted by La Tribune is not just another badge.

For our customers, this means:

• work with an agency recognized by a leading economic media
• benefit from proven methods in various markets
• rely on a structured and data-driven team
• invest in devices that are really driven by ROI