Jaiio: Over 700 sales in a few months

Jaiio: Accelerating digital acquisition in the luxury walk-in closet market

Jaiio is an innovative platform for Empty dressing that allows resell and buy luxury clothing in all simplicity. The service is aimed both at sellers who want to give a second life to their pieces, and at buyers looking for good deals on premium brands.

The challenge: Growth, profitability and balance of supply

To support its development, Jaiio needed rapidly increase its digital acquisition without ever losing sight of profitability. The subtle balance between increasing the number of customers and controlling the cost per acquisition (CPA) was central. At the same time, it was necessary to strengthen the loyalty of users to maximize their LTV (Life Time Value).

• Accelerate the acquisition while maintaining the profitability And a CPA mastered.
• Addressing at the same time:
  • Les vendors, to expand the catalog and enrich the offer.
  • Les shoppers, in order to optimize the conversion rate and balance supply and demand.
• Improve the retention of users to increase their lifetime value and make marketing expenses profitable.

It was therefore a question of building a robust strategy, focused on growth, profitability and loyalty in a very competitive market.

The solution: a 3-phase strategy to perform on the acquisition

To meet these challenges, we structured the action plan around three complementary axes, adapted to both sellers and buyers.

Phase 1: Precise targeting and activation of personae

• On the seller side :
  • Campaigns Meta Ads in “Consideration” with messages focused on monetization of luxury clothing.
  • Keywords ofstrong intention on Google and creation of similar audiences based on the base of existing sellers.
• On the buyer side :
  • Google Search & Shopping: targeting of transactional queries and strong buying intent.
  • Retargeting Meta through dynamic ads to reach unconverted visitors.

This first phase made it possible to quickly boost the acquisition of new sellers while attracting qualified buyers.

Phase 2: Optimization and management of campaigns

• Google Ads :
  • Implementation of a strategy forautomated auctions focused on profitability.
  • A/B testing landing pages to improve the conversion rate.
• Meta Ads :
  • Broad Targeting + Advantage+ to harness the power ofAlgorithmic optimization and reduce acquisition costs.

Thanks to these optimizations, Jaiio was able to increase the efficiency of its media investments and improve the overall profitability of its campaigns.

Phase 3: Acquisition & Loyalty Funnel

• Campaigns of notoriety (Reach & Frequency on Meta) to develop brand recognition.
• Retargeting non-converted visitors with incentive offers like the “1st sale at no cost”.
• Lead Ads Meta to collect sales leads at a lower cost.
• Actions of Loyalty : sending post-registration or post-order emailings to encourage recurring purchases or sales.

This final step increased customer value, improved retention, and established Jaiio as a reference for Luxury empty dressing room online.

Achieved results

• ROAS Of 1.8
• More than 700 sales made thanks to paid media activation
• One profitable acquisition model and duplicable via paid media

By capitalizing on an agile and data-oriented digital strategy, Jaiio has taken a step forward in its development, with tangible results across the entire customer journey.

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