Pharow vs Apollo (France & Europe, 2026): what is the best tool to build your B2B databases?

Do you need to build a clean B2B base, enrich it and launch multi-channel prospecting without spending your evenings collecting CVS? This guide compares Pharow (focus France, data + enrichment + CRM/Outreach export) and Apollo (global database + integrated sequences). We go to the concrete: a summary in 5 points, criteria, two tool sheets written with what changes on a daily basis, a price & features table, then a mini-guide how to choose. Objective: for your team to say “OK, we know what we're working with on Monday”.

Summary in 5 points

• Pharow : French base with 3.4 M companies and 10 M prospects, “business” filters (NAF, techno, recruitment), live enrichment (emails and telephones via partners) and exports in one click to HubSpot, Pipedrive, Pipedrive, Lemlist, La Growth Machine. Very good for targeting precisely and pushing in a few minutes.
• Apollo : international base and integrated multi-channel sequences (emails, LinkedIn tasks, calls), Chrome extension, credit and export credits policy according to plans. Good choice if you want data and outreach in the same tool.
• prix : Pharow displays Full Access (1 user, 2,000 credits per month, additional packs). Apollo offers a free plan then Basic/Pro/Organization per user.
• Use cases : very specific France targeting (SIREN, NAF, market signals), it's Pharow. International coverage with footage all in one place, it's Apollo.
• Tipping point : Pharow is the quality priority for FR targeting connected to CRM. The priority is to combine base and dispatch in a single interface that's Apollo.

Our comparison criteria

• Coverage & freshness : France vs global, intent signals, update rate.
• Enrichment : verified emails, direct mobiles, suppliers and costs.
• Sequences & execution : emails, LinkedIn tasks, calls, browser extension.
• Integrations : HubSpot, Salesforce, Pipedrive, Pipedrive, Lemlist, LGM, CSV/API exports.
• Credits & TCO : includes your packs, export credits, total cost over 3 to 6 months.
• Getting started : go-live time, templates, support for the team.

Pharow: the fast way to target France and enrich properly

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What it changes on a daily basis: classic scenario: your sales manager asks “Show me 300 accurate NAF accounts, team size, technology and latest surveys”. In Pharow, you filter by SIREN, NAF, recruitments or stack, click on enrich, then push in one click into HubSpot or Lemlist. Your SDRs start the sequence the same day. You didn't tinker with a CSV, and everything is already standardized in the CRM.

Strengths:

• Granular France targeting : SIREN/NAF, headcount, geography, technology, business signals, organization charts.
• Enrichment included on the email side (via Dropcontact, FullenRich, ZeroBounce in cascade), mobile via KASPR/Fullenrich/BetterContact if connected.
• Clear credits : for example 2,000 credits per month on the Full Access offer, additional packs available.
• Web visit detection to prioritize “hot” accounts.

Boundaries:

• Focus France : perfect for French-speaking FR and EMEA; if your pipe is mostly US/APAC, cover with another provider.
• No built-in sequences : “data to export” logic, to be connected to Lemlist, LGM, or your sales engagement.

When Pharow “sounds right”:

• You must justify each account in France (legal sector, size, technology, signals).
• You want to standardize the production of lists and avoid going back and forth between CSV and CRM.
• Your priority is the quality of FR targeting and reliable enrichment connected to your tools.

Apollo: the global solution that combines data and sequences

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What it changes on a daily basis: a small team wants to “do everything in one place.” In Apollo, you source your accounts, launch email sequences, LinkedIn tasks, and calls with A/B tests. You control the outbound without changing tabs. For an SME that works in several countries, it is comfortable and immediate.

Strengths:

• Integrated multi-channel sequences : emails, calls, LinkedIn tasks, templates, and A/B tests.
• International base + Chrome extension to source from LinkedIn.
• Free plan to start, then Basic/Pro/Organization levels.

Boundaries:

• Credits and export credits : to be monitored closely if you massively export data to your CRM.
• Fair Use on some “Unlimited”: credits capped in practice according to policy.

When Apollo “rings just right”:

• You are looking for an all-in-one solution that combines base and execution for several countries.
• You start small with the free plan, then you go up in volume on the paid plans.
• You want to minimize the tool stack and stay in the same interface.

Pharow vs Apollo: price & key features (2026)

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Quick verdict by use case

• Very precise France targeting with SIREN/NAF constraints, live enrichment and push to CRM/Outreach in one click, Pharow is the one to choose.
• International coverage and embedded sequences in the same place, turn to Apollo.
• Mixed teams : Pharow to create your FR lists, Apollo lists or your sales engagement to execute the sequence.

How to choose?

• Si you need to target France finely and connect your CRM without CSV, so take Pharow.
• Si you want to combine the base and the dispatch in a single interface, so take Apollo.
• Si your volume is important, so compare the real cost: at Apollo, export credits count when you output the data. At Pharow, credit packs are adjusted to demand.
• In any case : test for two weeks on a real sample (100 to 300 contacts) and judge the cost per reachable contact, the response rate, and the ease of use for the team.

Common mistakes to avoid:

• Choose at the entry price without integrating credits and exports into the TCO.
• Neglecting the quality of enrichment and compliance according to your countries/personas.
• Work outside of CRM and pile up duplicates that distort your figures.

Also discover our Hubspot vs Pipedrive comparison to select the best CMS for your business!

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Method & updates

Comparison based on the official pages (Pharow features & prices, Apollo Pricing/Docs sequences & credits). Apollo price figures are indicative (specialized sources) because the dynamic page did not show complete grids. Always check the price on the official page before signing. Quarterly update. Last updated: September 2026.

Ethics & transparency clause

To correct or complete information (new plans, credits, integrations), write to us: we will update after checking the public sources.

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