In 2026, winning customers is not just about increasing volume. You need reliable data, GDPR enrichment, multi-channel sequences that respect the relationship and a clean CRM to monitor the sale from end to end. This guide is written for sales teams who want to turn prospects into appointments and then into customers, without wasting time on ten software programs. You will find an express summary, our criteria, 15 short and concrete sheets, a comparison table and a mini-guide to make quick choices.

Field red thread : for each tool, we specify what it changes for your team on a daily basis: contact management, sequence creation, response rate, telephone, Chrome extension, CRM integrations, CRM integrations, optimization and efficiency for your users.

Summary in 5 points

  1. Cover the whole cycle : data, enrichment, sequences, CRM with true RGPD compliance.
  2. Quick choices : Apollo for data + sequences. MirrorProfiles for LinkedIn at scale. Lemlist or The Growth Machine for a simple multichannel. Clay for personalization. Pharow for the French market and CRM export.
  3. Simulate your credits 6 to 8 weeks prior to purchase. The price of admission does not say everything.
  4. Protect deliverability : email verification, warm-up, good response rate, clean DNS.
  5. Align marketing, SDR, and RevOps to the same numbers: cost per opportunity, SQL, pipeline €, and time to support.

Our selection criteria

  • Public evidence : product pages, prices, documentation, cases.
  • Specialization : data and enrichment, multi-channel outbound, data-ops and automations.
  • Integrations : HubSpot, Salesforce, Pipedrive, Pipedrive, VoIP, Chrome extension when useful.
  • Compliance : RGPD, respect for platforms, telephone management.
  • Capacity and total cost : credits, users, governance, TCO over 6 to 12 months.
  • Getting started : clarity of functionalities, scenarios, support.

The 15 prospecting tools: short, concrete sheets

1) MirrorProfiles: “warmed” LinkedIn accounts to scale safely

What it changes : with MirrorProfiles your salesperson can prospect more effectively on LinkedIn without exposing the company account. The relationship remains healthy, the response rate holds up.
Forces : “warmed” accounts, quick implementation, best practices for maintaining a human rhythm.
Limits : to be connected to your sending tool for the sequences.
Ideal for : SMEs, agencies, scale-ups who want to accelerate on LinkedIn in multiple countries.

2) Apollo: global base + all-in-one sequences

What it changes : a single software to find, contact and follow up. Less friction, more efficiency.
Forces : advanced search, email sequences and tasks, Chrome extension, CRM integrations.
Limits : monitor credits and exports carefully.
Ideal for : teams that want to centralize information and action.

3) Lemlist: multi-channel + reassuring deliverability

What it changes : your emails arrive, your domains remain healthy, your prospects respond better.
Forces : email + LinkedIn + calls, lemwarm, inbox rotation, CRM and telephony integrations.
Limits : provide a finder for email and telephone on large volumes.
Ideal for : teams that send a lot and want to maintain a good shipping reputation.

4) The Growth Machine: multi-channel “turnkey”

What it changes : in one day, you launch sequences ready to use and follow the Contacts painless.
Forces : LinkedIn + email scenarios, simple interface, educational resources.
Limits : more limited native data.
Ideal for : SMEs and agencies that want a quick go-live.

5) LinkedIn Sales Navigator: ABM targeting before outreach

What it changes : you aim right and you stop “shooting in the crowd.”
Forces : filters accounts and personas, lists, alerts.
Limits : no email sent.
Ideal for : ABM strategy and creation of own lists.

6) Clay: data-ops and customization at scale

What it changes : your messages ring true because they are based on better informations.
Forces : 100 plus sources, “Claygent”, hook generation, CRM push and outreach.
Limits : requires a workflow culture, properly estimating credit consumption.
Ideal for : personalization, optimizing relevance and response rate.

7) PhantomBuster: “Phantoms” automations ready to use

What it changes : you automate the tasks that eat up your mornings and you go back to the vending.
Forces : numerous flows, no code, web and CRM connectors.
Limits : respect the limits of the platforms.
Ideal for : salespeople and ops who want to save hours every week.

8) Dropcontact: GDPR email enrichment

What it changes : clean contacts, fewer rebounds, deliverability that lasts over time.
Forces : recomposition and verification in real time, CRM deduplication, native integrations.
Limits : focus Europe, complete for very distant targets.
Ideal for : companies that want to secure email quality.

9) FullEnrich: waterfall emails and phones

What it changes : you finally reach decision makers on the phone when email is not enough.
Forces : multi-suppliers, cumulative credits, easy to test.
Limits : check internal compliance and the actual cost per number.
Ideal for : SDR “phone-first”, teams that measure to the opportunity.

10) Zeliq: prospecting, sequences and VoIP

What it changes : a simple cockpit where the user sees their contacts, calls and functionalities in the same place.
Forces : integrated database, email and LinkedIn, native call, CRM sync.
Limits : keep track of credits as they increase in load.
Ideal for : SMEs that want to start quickly.

11) Pharow: targeting France and CRM export

What it changes : in France, you target with precise business filters and push yourself to CRM in one click.
Forces : NAF, SIREN, techno, Chrome extension, Chrome extension, email enrichment, HubSpot and Pipedrive export.
Limits : less suitable if your strategy is 100 percent US.
Ideal for : ABM France, own pipeline management.

12) Kaspr: emails and phones from LinkedIn

What it changes : the salesperson enriches their profile without leaving their LinkedIn page.
Forces : Chrome extension, web app, CRM export in one click.
Limits : telephone quality varies according to zone.
Ideal for : teams rooted in LinkedIn.

13) Cognism: EMEA and US data with direct dials

What it changes : no more successful calls, no more appointments, a pipeline that is progressing.
Forces : verified phones, RGPD posture, advanced integrations.
Limits : rather “enterprise”, often on quotation.
Ideal for : large-scale telephone-oriented teams.

14) Lusha: global base easy to buy

What it changes : you test markets without a cumbersome buying procedure.
Forces : readable credits, extensions, integrations.
Limits : the costs go up if you consume a lot of numbers.
Ideal for : VSEs and SMEs that are starting up globally.

15) Hunter: email finder and verification

What it changes : your lists breathe, your ratings After opening dates back, your domains sleep better.
Forces : finder, verification, API and CSV.
Limits : no native phone.
Ideal for : careful email-only campaigns.

Comparative table of the best prospecting tools

Outil Meilleur pour… Forces Données / Canaux Budget de départ
MirrorProfiles LinkedIn à l’échelle Comptes warmed, mise en place rapide, guides LinkedIn multi-comptes Packs ou abonnements
Apollo Data + séquences unifiées Base intégrée, séquences, intégrations CRM Data, email, tâches Free puis plans par siège
Lemlist Multicanal avec délivrabilité Email, LinkedIn, appels, lemwarm Email, LinkedIn, téléphone Plans publics par siège
La Growth Machine Multicanal prêt à l’emploi Scénarios prêts, interface simple, academy LinkedIn, email, voix Plans publics
Sales Navigator Ciblage ABM Filtres, listes, alertes Recherche LinkedIn Abonnements Sales Nav
Clay Personnalisation à l’échelle 100+ sources, Claygent, push CRM Data, messages Crédits selon palier
PhantomBuster Automatiser les tâches Flows prêts, no-code, connecteurs Scrape, actions, CRM Essai puis plans
Dropcontact Email RGPD de qualité Vérif temps réel, dédoublonnage, intégrations Email Europe Plans publics
FullEnrich Joignabilité email + téléphone Waterfall, crédits cumulables, essai Email, téléphone Plans et packs crédits
Zeliq Tout-en-un simple Séquences, VoIP, CRM sync Email, LinkedIn, appels Starter puis options
Pharow Ciblage France + export CRM Filtres légaux, extension Chrome, export 1-clic Data FR, email, LinkedIn, CRM Abonnement + crédits
Kaspr Enrichir depuis LinkedIn Extension Chrome, export CRM, workflows LinkedIn vers CRM Plans publics
Cognism Direct dials EMEA / US Phones vérifiés, RGPD, intégrations Email, téléphone Sur devis
Lusha Base mondiale simple Crédits lisibles, extension, intégrations Email, téléphone Free puis paliers
Hunter Email-only propre Finder, vérification, API Email Plans publics

How to choose quickly and well?

  • LinkedIn is your number one channel : take MirrorProfiles and plug in your sequence tool.
  • You want data and delivery in the same software : Apollo.
  • Are you looking for a simple multichannel : Lemlist or The Growth Machine.
  • Personalization makes a difference : Clay for data-ops and hook creation.
  • Are you missing reliable emails or phones : Dropcontact for Europe and Cognism or FullEnrich for the telephone.
  • Very precise French market : Pharow for CRM targeting and export.

Golden rule : test two weeks on a clear segment and read cost per opportunity, ratings of response and rendezvous generated prior to an annual purchase.

Because, even with a tool, digital prospecting, in order to be propelled to its maximum, requires the support of qualified experts. Discover our outbound approach at Growth Room.

The answers to your questions

What are the best B2B prospecting tools to find qualified leads?

How do I choose a B2B prospecting tool adapted to my business and my sector?

What are the essential criteria for comparing B2B prospecting tools (prices, functionalities, integrations)?

What is the best B2B prospecting tool in 2026?

What tool to launch quickly without coding?