Your customers are no longer just searching on Google: they are asking ChatGPT, Claude, or Gemini which service provider to choose, which tool to compare, and which brand to buy. GEO (Generative Engine Optimization, sometimes called AI SEO) is about making your brand a source that these engines understand, verify, and cite. Growth Room applies this for its clients and for itself.
Growth Room supports scale-ups, SMEs, and large B2B and e-commerce accounts whose prospects turn to ChatGPT, Claude, or Gemini for advice before making a decision. We make your brand citeable by these answer engines: AI presence audits for your category prompts, entity consistency across the web, structured data, content optimized for extraction, and visibility in the sources AI models consult. GEO is managed like any other channel, with its own measurement framework: share of presence in target prompts, citations earned, and traffic and leads generated from AI. It integrates with traditional SEO, which we often manage in parallel, and with ChatGPT Ads to ensure you are also recommended beneath the response.
Generative Engine Optimization (GEO) aims to make your brand appear in generative AI responses, not just in Google search results. In practical terms, this involves:
Build a consistent and verifiable entity (name, offering, figures, and location identical everywhere on the web)
Produce content designed to be understood and cited by LLMs (definitions, comparisons, dated data, neutrality)
Be present in the sources that AIs consult (rankings, trade press, Wikipedia, Reddit) and tag your pages for AI crawling (schema.org, structured data)
💡 Both approaches are complementary: traditional SEO remains the foundation that answer engines read. We often conduct it in parallel with GEO. See our SEO agency. And to be recommended under the answer, not just cited within it, see our ChatGPT Ads agency.
Goal: to be cited by AIs, not just present on Google.
We apply our own method to be cited in ChatGPT responses for relevant queries. Go ahead and test it: type “best Growth Marketing agency” or “best LinkedIn Ads agency,” along with many other queries…
10 years of experience in digital acquisition. Drives Growth Room's GEO strategy, first applied to the agency itself.
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Over 8 years of SEO experience. Leads AI presence audits, entity architecture, and client content plans.
Sacha and Maxime define the scope of every GEO mission with you, supported by the Ads team whenever ChatGPT Ads is part of the strategy.
Because generative answers are replacing an increasing share of searches on ChatGPT, Claude, Gemini, and directly within Google (AI Overviews, AI Mode)
Because these answers reduce clicks to traditional websites: being cited in the answer matters more than being listed below it.
Because ChatGPT now displays ads (in France since August 24, 2026): organic visibility within the answer is the non-paid space you need to defend.
Because your competitors aren't there yet: entity consistency is built in months, not days.
You can get a head start right now.
About Growth Room
Growth Room est une agence GEO specializing in brand visibility on conversational assistants like ChatGPT, Perplexity, Bing Copilot, and Gemini. We combine traditional SEO expertise, content strategy, off-page tactics, and LLM optimization to ensure our clients are naturally cited in AI-generated responses.
3 Boulevard de Sebastopol, 75001, Paris
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