Because a number is worth a thousand words, here is where ChatGPT Ads stands as you read this page. Figures are dated, sources from OpenAI.
This is the annualized revenue level reached by ChatGPT Ads in less than 200 days, as announced by OpenAI on August 31, 2026. This channel is no longer an experiment.
This is the number of European markets opened on August 24, 2026, including France. The self-service Ads Manager followed on August 31.
That is the satisfaction score out of 10 that our clients give us after 3 months.
We promise, we aim for 10/10
ChatGPT Ads is OpenAI's advertising platform, integrated directly into ChatGPT. In practical terms, it works like this:
The ad takes the form of a sponsored card displayed below the ChatGPT response when a product or service is relevant to the ongoing conversation. It contains your name, your favicon, a headline of about 16 characters, a description of about 32 characters, an image, and a link. It is visually separated from the response and labeled "Sponsored." Only users of the Free and Go plans see it.
No keywords, no behavioral profiles. You describe to OpenAI Ads Manager the types of conversations where your offer fits in (the "context hints"), and the system decides on delivery itself. Since July 2026, you can also import your customer lists to include or exclude audiences. This is exactly the work we already do in GEO: identifying the prompts where your prospects make their decisions.
Purchased via CPM or CPC in Ads Manager, available in self-service in Europe since August 31, 2026, with a minimum daily budget of €25 imposed by OpenAI, or approximately €750 per month. Costs per click remain low as long as competition is weak, but that won't last. To effectively cover the conversations to test and obtain enough data to make decisions, we recommend a media budget of at least €2,500 per month, in line with our Google Ads and LinkedIn Ads recommendations.
ChatGPT's responses remain independent of advertisers: this is OpenAI's principle of "Answer Independence." An ad will never make ChatGPT say that you are the best. For that, there is GEO (Generative Engine Optimization), and as it happens: that is also our specialty.
| Dimensions | Google Ads | ChatGPT Ads | GEO |
|---|---|---|---|
| Where you appear | In the SERP, above the results | Below the ChatGPT response, as a sponsored card | Within the response itself, as a source or recommendation |
| Targeting logic | Keyword entered | Conversation context | Entity, authority, citations |
| Buying model | CPC, bidding | CPM or CPC, Ads Manager | Organic, no media spend |
| Time to results | Days | Days | Weeks to months |
| Measurement | Google Conversions, GA4 | OpenAI Pixel, Conversions API | Share of voice in prompts |
| Audience reach | All Google users | Free and Go users only | All AI users |
| Channel maturity | 25 years | Launched in France on August 24, 2026 | 2 years |
Through countless tests, successes, failures, and adjustments on Google, Meta, and LinkedIn, our Growth Ads team knows exactly how to approach a new platform without burning through your budget. We apply that same discipline to ChatGPT Ads from the very first week.
We are experts in ChatGPT Ads, but also in tracking. We install the OpenAI pixel and Conversions API from day one, and we link conversions to your HubSpot CRM and dashboards. We care about the cost per qualified lead and the revenue generated, not the number of impressions under a response.
We build your context hints just like we build your target prompts in SEO: by mapping the questions your prospects ask ChatGPT at each stage of their decision-making process, then testing multiple targeting hypotheses in parallel. The right context accounts for 80% of performance on this platform.
E-commerce, B2B SaaS, healthcare, services: the right mix of context, landing page, and campaign objective (traffic or conversions) varies. We work with you to determine the role of ChatGPT Ads in your funnel before you spend a single euro.
The goal: quickly determine if ChatGPT Ads is a profitable channel for you. Based on numbers, not gut feelings.
We aren't magicians. We simply use the power of data multiplied by our expertise in Growth Marketing. Here is what sets us apart:
While we wait for the first ChatGPT Ads case studies (initial campaigns are currently underway), here is what our Ads methodology produces on other platforms.
No fake testimonials, nothing more authentic than a view in our inbox to know what our companies think of the Growth Room team.
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