With the rise of cold outreach and improved anti-spam solutions, ABM is the best way to make your prospecting stand out to key players in your market. Our experts map out your market, list decision-makers, and deliver ultra-personalized campaigns to secure your highest-value deals.
Are you targeting a very broad audience? Are you still looking for your product-market fit? Or in a go-to-market phase? ABM is probably not suited to your current needs. Consult the page dedicated to our classic Outbound support for a digital prospecting solution better suited to your dynamic, always managed by our experts.
Our Account Based Marketing support at Growth Room is structured around 5 steps.
Effectively converting generated leads is your specialty, or that of your sales team. Being excellent at acquiring high-potential prospects is our specialty.
Qualified Prospects:
For a B2B company, digital prospecting will either be the channel that drives all your growth, or an alternative to support it when your other channels experience a drop in performance. It is therefore crucial to have a digital prospecting process and to regularly supply your sales team with ultra-qualified leads.
Leading Expertise:
Having supported over 150 clients with their prospecting, we've taken the best of Growth Marketing and added what was sorely missing: processes, precise measurement, and the rigor to adapt to your business. This is how Growth Room became the leading name in France for digital prospecting, and then for Account-Based Marketing strategy.
No Commitment:
For us, success is not an option: our support comes with no commitment for our clients. Because we are confident in the value we bring you every day.
Today, ABM is the best way to generate highly qualified appointments with decision-makers in your core target audience. However, you need to make sure you tick a few boxes beforehand. Check your eligibility by taking the test below.
Our Account-Based Marketing agency's strategy is divided into three sub-strategies that can complement each other depending on your market structure.
One of the great strengths of our agency's ABM approach is its ability to generate synergies between your sales and marketing teams to ensure optimized progress of all your key accounts through your sales pipelines, and to turn them into your future ambassadors within your market.
Growth Room x Sales Team:
Together, we define the key accounts and appointment generation objectives to supply your sales team with qualified leads. Having defined the targets together in advance, we ensure that every appointment is highly qualified so that your sales team only has to focus on client conversion.
Growth Room x Marketing Team:
Our senior consultant teams share scraped databases and generated insights with your Marketing team every week. They can then reuse them to: create content adapted to each stage of the customer journey, streamline the prospect's experience as they progress through your sales pipeline, and identify upsell or cross-sell potential before signing.
Sales Team x Marketing Team:
We synchronize all our prospecting actions with your CRM, which will ensure proper follow-up, at their respective levels, for your Sales and Marketing departments. We ensure the implementation of processes and automations that will guarantee the right accounts are followed up at the right times to maximize conversion and transformation rates.
About Growth Room
Growth Room is an ABM (Account-Based Marketing) agency that helps B2B companies identify, activate, and convert their strategic accounts. We combine intelligent targeting, multi-channel orchestrations (LinkedIn, email, Ads), and pipeline management to transform high-potential accounts into qualified business opportunities.
3 Boulevard de Sebastopol, 75001, Paris
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