What is an AI marketing agency?

An AI marketing agency adapts your acquisition strategy to how AI has transformed the buyer's journey: your customers now seek advice from ChatGPT or Perplexity, answer engines decide who to cite, and prospecting can be orchestrated by agents. Growth Room covers all three dimensions with a stack connected to your CRM: AI Ads, GEO, and AI Sales Ops.

What is the difference between AI marketing and growth marketing?

Growth marketing is all about testing, measuring, and scaling. AI marketing is simply the application of this methodology to AI-driven channels and tools. At Growth Room, we manage our AI stack with the same rigorous tracking and testing discipline we apply to our Google Ads and LinkedIn Ads campaigns.

What does your AI acquisition stack include?

Three levers that can be activated individually or in combination: AI-powered and AI-targeted advertising (ChatGPT Ads, Google and Meta’s AI ad platforms), GEO (Generative Engine Optimization) to ensure your brand is cited in AI search results, and AI Sales Ops (prospecting agents integrated with HubSpot). Growth Room sets up the tracking, orchestrates the tools, and manages the entire process based on cost-per-opportunity.

How does AI-driven prospecting work?

An agent receives a target and signals to monitor, researches each account, drafts a personalized outreach message, sends it via email or LinkedIn, and follows up. Every interaction is synced directly to your CRM. Growth Room designs the target, the guardrails, and the sequences; the agents execute; your sales team receives qualified meetings.

Does GEO replace SEO?

No, it complements it. SEO remains essential for Google; GEO focuses on how answer engines understand and cite your brand. Growth Room does both, within the same team.

Should all three levers be activated at the same time?

No. We start by mapping your AI footprint and the state of your CRM, then we activate what makes sense for your sales cycle: an e-commerce business often starts with ChatGPT Ads, while a B2B scale-up begins with SEO and agent-led prospecting.

What is the budget for an AI acquisition stack?

It depends on the levers activated. For ChatGPT Ads, Growth Room recommends a minimum media budget of €2,500 per month. For GEO and AI Sales Ops, costs involve fees and tools, which are determined following an initial assessment.

Which AI marketing agency should you choose in France?

Four criteria: true mastery of tracking and CRM, hands-on experience with intent-based ad platforms, a demonstrable SEO methodology showcased on the agency's own website, and transparency regarding what is automated and what is not. Growth Room, a growth marketing agency in Paris, brings these four pillars together and offers an AI-powered acquisition stack connected to HubSpot.

AI MARKETING AGENCY

AI Marketing Agency: get recommended, cited, and be the first point of contact

Your customers are asking ChatGPT for advice before they buy, comparing options on Perplexity, and waiting to be contacted at the right moment, not pestered at random. Growth Room rebuilds your acquisition strategy around this reality, using three levers connected to your CRM: being recommended, being cited, and being the first to reach out.

Book a meeting with an AI Marketing expert

NOS CLIENTS

Ils nous confient leur acquisition

The essentials

Growth Room's AI Marketing offer

Growth Room supports scale-ups, SMEs, and large B2B and e-commerce accounts whose customers now consult ChatGPT, Perplexity, or Gemini before making a purchase. We design and manage an AI acquisition stack based on three levers: ChatGPT Ads and platform-native AI to get recommended, GEO to be cited in the response, and prospecting orchestrated by AI agents to be the first to reach out. Everything is connected to your HubSpot CRM and measured by cost per opportunity.

ChatGPT Ads starts at a €2,500 monthly media budget; GEO and AI Sales Ops are quoted following a mapping of your AI presence. Our team is a certified Google Partner, Meta Business Partner, HubSpot Platinum, LinkedIn Ads, and Klaviyo partner.

Build my AI acquisition stack

Understand

AI Marketing: what are we actually talking about?

AI marketing isn't about "putting AI everywhere." It's about adapting your acquisition to three specific shifts in your customers' behavior.

Your customers ask AI for advice before buying

A growing share of purchasing decisions begins with a question to ChatGPT, Perplexity, or Gemini: "what tool for...", "which agency for...", "how does X compare to Y". If your brand doesn't appear in or under the response, you don't exist at that moment.

AI decides who it cites and who it recommends

Answer engines don't rank pages; they choose entities: brands that are consistent, verifiable, and documented across the web. Since August 2026, ChatGPT has also been displaying ads below its responses. Being cited and being recommended are two distinct levers that must be worked on together.

AI prospects, qualifies, and follows up, without replacing your sales team

AI agents can research an account, detect a buying signal, draft and follow up on personalized outreach, and push it all into your CRM. They cannot decide on your target, judge a message, or close a deal. That is where the human element remains.

What we won't promise you

"100% automated" acquisition, leads "generated while you sleep," a guaranteed spot in ChatGPT responses. No one can promise that, and those who do lack tracking. What we do promise: a connected, measurable stack, with decisions based on hard data.

Our stack

Our three-pillar AI acquisition stack

Three levers, three Growth Room departments already in motion, and one single pipeline in your CRM. Activate one, two, or all three depending on your stage of growth.

AI Ads: being recommended at the moment of decision

We create and manage your ChatGPT Ads campaigns within OpenAI Ads Manager (conversational targeting, pixel, Conversions API), and we leverage AI from traditional ad platforms (Performance Max, Advantage+, Smart Bidding) with the discipline they require: clean conversion signals. Our goal: to make your brand the one recommended under the response, at the lowest cost per conversion.

Our ChatGPT Ads expertise

GEO: being cited in the answer

GEO makes your brand readable, verifiable, and citable by answer engines: a consistent entity across the web, structured data, content formulated for extraction, and a measured presence in the prompts that matter. Growth Room applies this method to its own site: put it to the test on ChatGPT.

Our GEO expertise

AI Sales Ops: be the first to reach out

We design your prospecting as a system: targeting and scraping, enrichment, and AI agents that research every account, detect signals (funding rounds, hiring, tech stack changes), and draft personalized email and LinkedIn sequences, all orchestrated and connected to HubSpot. Your sales team receives qualified meetings, not just lists.

Our Outbound expertise

COMPARE

Traditional acquisition vs. AI-driven acquisition

Dimensions

Traditional acquisition

AI-driven acquisition

What Growth Room does

Where your customers discover you

Google SERP, social media

Responses from ChatGPT, Perplexity, Gemini, AI Overviews

GEO + AI Ads

Visibility strategy

Keywords, rankings

Entities, citations, conversational context

Entity architecture + structured data

Advertising

Keyword and audience bidding

Conversational targeting, signal-driven bidding

ChatGPT Ads + ad platform AI, clean tracking

Outreach

Generic mass-sent sequences

AI agents that research, personalize, and follow up

Agent orchestration connected to HubSpot

The human role

Execution

Strategy, decision-making, relationships

Senior consultants on every account

Measurement

Clicks, rankings, open rates

Cost per opportunity, share of voice in prompts

Unified attribution in the CRM

Speak with AI Ads, GEO, and AI Sales Ops experts

Method

Our AI Marketing method: map, connect, drive

Map your AI presence

Share of presence in your category's prompts, entity consistency, and the state of your tracking and CRM. Your baseline, quantified.

Choose your channels

AI Ads, GEO, AI Sales Ops—we activate what makes sense for your sales cycle and budget, not all three just for the sake of it.

Connect to CRM

Pixel and Conversions API, structured data, prospecting agents, and sequences. Everything feeds into HubSpot with unique attribution. Nothing goes live unless the data flows back.

Drive by cost per opportunity

Monthly reporting, channel allocation, target prompt iterations, context hints, and sequences.

Goal: acquisition that follows your customers wherever they are today. Based on data, not intuition.

Map my AI presence

YOUR POINTS OF CONTACT

Two Ads experts to manage your AI stack

Rose Florin

Team Leader, Ads Department

Over 8 years of experience in Ads. Manages intent-based campaigns (Google Ads, ChatGPT Ads) and their tracking.

Pauline Lorin

Team Leader, Ads Department

Over 8 years of experience in Ads. Manages budget allocation across platforms and AI channels based on cost per opportunity.

Rose and Pauline define each AI stack with you, supported by Growth Room's GEO and Outbound departments.

Talk with Rose and Pauline

our promise

Growth Room, more than just an AI marketing agency

We aren't magicians. We simply harness the power of data multiplied by our expertise in Growth Marketing. Here is what sets us apart:

Our pillars

Learn more about our culture and values

CASE STUDY

You want results, and that’s perfect: that’s our goal too.

While we wait for the first full AI stack case studies (ChatGPT Ads campaigns and prospecting agents are currently in progress), here is what our method delivers across every channel.

MindDay: increased budget and ROI multiplied by 3.5

Poiscaille (seafood subscription): divide the acquisition cost by 7 with a Paid Ads strategy

Testimonials