Health & impact: an adapted acquisition methodology

Growth Room works with health, medico-social and associative actors with an acquisition methodology adapted to their constraints: specific targets, various indicators (downloads, leads, memberships, CPA) and requirement of regularity. The results obtained with Doado (8,000 downloads/month), MindDay (ROI multiplied by 3.5), Sevetys (CPA three times lower than the objective) or ADMD (430 memberships per month) show a structured approach, capable of lasting over time in B2B as in B2C.

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In health and voluntary sectors, performance is not just about a dashboard. The constraints are stronger, the targets are often specific, and the execution must remain clean over time.

The cases below bring together very different numerical results (downloads, leads, memberships, costs). The challenge, however, is always the same: to obtain a clear result, with a stable organization and rigorous monitoring.

Doado — 8,000 downloads per month via a test and scale approach

• background : Doado evolves in the world of hospitals and health, in B2B/B2C. The project, carried out in 2024, aims at a direct indicator: downloading.
• Objective : The objective was to increase downloads at a high monthly rate, while maintaining a gradual approach.
• What Growth Room has worked :
  • A test and scale approach, with clear priorities.
  • Regular follow-up to maintain what works and adjust the rest.
  • Progressive adjustments to stabilize the volume.
• Result : 8,000 downloads per month.

MindDay — increased budget and ROI multiplied by 3.5

• background : MindDay evolves in health, in B2B/B2C. The project, carried out in 2024, focuses on the return on investment.
• Objective : The objective was to structure the acquisition and strengthen performance, to the point of being able to increase the budget without degrading the ROI.
• What Growth Room has worked :
  • A more structured organization of the strategy.
  • ROI monitoring to guide decisions.
  • Regular adjustments to consolidate what is performing.
• Result : budget increased by 50%, ROI multiplied by 3.5.

Sevetys — CPA three times lower than the target thanks to Google and Meta

• background : Sevetys evolves in healthcare, in B2B. The project, carried out in 2024, is judged on a very concrete indicator: the acquisition cost.
• Objective : The objective was to lower the CPA while maintaining a consistent and stable acquisition.
• What Growth Room has worked :
  • A performance-oriented Google and Meta organization.
  • Precise monitoring of costs, to avoid drifts.
  • Progressive adjustments to improve efficiency.
• Result : CPA three times lower than the target.

Comptasanté — 9 leads per month via a targeted media device

• background : Comptasante evolves in healthcare, in B2B. The project, carried out in 2024, focuses on a monthly flow of leads.
• Objective : The objective was to generate leads on a regular basis on a health target, with a clear and controlled acquisition.
• What Growth Room has worked :
  • The organization of a targeted media device.
  • Regular monitoring to keep a clear reading of the performance.
  • Adjustments over time to stabilize monthly volume
• Result : 9 leads per month.

ADMD — 430 memberships per month for an association

• background : ADMD operates in the non-profit sector, with a B2C target. The collaboration has been ongoing since 2023 and the central indicator is adherence.
• Objective : The objective was to generate memberships in volume, in a stable way, without depending on a one-off effect.
• What Growth Room has worked :
  • The organization of membership-oriented campaigns.
  • Regular follow-up to keep up with the times.
  • Progressive adjustments to stabilize monthly volume.
• Result : 430 memberships per month.

Summary table — Health & Impact