Education & HR: method to fill, qualify and keep up

Growth Room has developed a specialization in education, training and HR, by implementing a structured acquisition methodology, both inbound and outbound, making it possible to generate pre-registrations, qualified demos and registered in volume, with a stable pace over the long term.

In education, training or HR, we don't just play with volume. We are looking for pre-registrations, qualified demos, registrants. And above all, a pace that lasts beyond a good week.

The cases below bring together very different contexts, but the same need: simple organization, regular monitoring, and adjustments that keep performance stable.

L'École M — 450 pre-registrations with an ultra-targeted strategy

• background : École M evolves in education, with a B2C target. The collaboration has been ongoing since 2023 and the central indicator is pre-registration.
• Objective : The objective was to generate a large volume of pre-registrations, while remaining specific on the target.
• What Growth Room has worked :
  • An ultra-targeted strategy, built to avoid dispersion.
  • The organization of campaigns to maintain the volume over time.
  • Regular follow-up and adjustments to maintain the pace.
• Result : 450 pre-registrations.

Teach Up — 65 demos qualified each month

• background : Teach Up is evolving in education, in B2B/B2C, on a project carried out in 2025. The subject is about qualification, not just contact generation.
• Objective : The objective was to supply the sales team with qualified demos, in a stable manner every month.
• What Growth Room has worked :
  • The organization of a demo-oriented Ads device.
  • A follow-up of the qualification to keep the performance useful to the sales.
  • Regular adjustments to stabilize monthly volume.
• Result : 65 qualified demos per month.

Worklife — 75 leads per month via a full funnel strategy

• background : Worklife evolves in human resources, in B2B. The collaboration has been ongoing since 2023, with the challenge of regularity.
• Objective : The objective was to generate a monthly flow of leads, with a more structured and more stable acquisition.
• What Growth Room has worked :
  • A full funnel organization to link acquisition and conversion.
  • Regular monitoring to keep a clear reading of performances.
  • Progressive adjustments to keep up with the pace.
• Result : 75 leads per month.

Headn — 45 leads per month with coordinated activation

• background : Headn evolves in education, in B2B/B2C. The project was carried out in 2024, with the objective of coordinated activation.
• Objective : The objective was to obtain a clear monthly volume of leads, with a more coordinated and more stable execution.
• What Growth Room has worked :
  • The organization of the activation, with precise follow-up.
  • Gradual adjustments to stabilize the monthly rhythm.
  • Performance-oriented coordination, to avoid isolated actions.
• Result : 45 leads per month.

VR4Skills — 16 leads per month via a segmented outbound strategy

• background : VR4Skills evolves in education, in B2B, on a project carried out in 2022. The starting point is outbound prospecting and segmentation.
• Objective : The objective was to generate monthly leads by structuring a more segmented, and therefore more relevant, outbound.
• What Growth Room has worked :
  • Clear segmentation, to avoid overly generic messages.
  • The organization of the outbound, with regular monitoring.
  • Progressive adjustments to stabilize the pace.
• Result : 16 leads per month.

Skillsday — 600 registrants per month via a multi-channel outbound

• background : Skillsday is evolving in education, in B2B, on a project carried out in 2021. Here, the indicator is enrollment, with a very high volume objective.
• Objective : The objective was to obtain a monthly volume of subscribers, through structured multi-channel prospecting.
• What Growth Room has worked :
  • The organization of a multi-channel outbound, registration-oriented.
  • Continuous monitoring to maintain the volume over time.
  • Regular adjustments to maintain monthly momentum.
• Result : 600 registrants per month.

Summary table — Education, HR & Training