EKYOG: a ROAS of 4 and average order value up 30% through Google Ads and Pinterest Ads

EKYOG, a ready-to-wear brand selling online, reached a ROAS of 4, up 19%, and lifted its average order value by 30%. These results come from a paid acquisition setup run by Growth Room from October 2024 to March 2026, on Google Ads and Pinterest Ads.

About EKYOG

EKYOG is a ready-to-wear brand. It sells to consumers, online, through its own e-commerce site. The product catalogue, the collection pages and the checkout funnel therefore carry most of the commercial relationship.

Online ready-to-wear is a crowded market. Ad auctions are contested, demand follows the seasons, and margins leave little room for traffic that does not pay for itself. The question is not how to bring people to the site, but what each euro spent actually returns. In a catalogue business, that answer is never the same from one range to the next.

The starting point

The brief came down to one line: improve profitability. Not session volume, not brand awareness, not click counts. The return on advertising spend, measured against the revenue it produces.

That objective changes how an account is run. Every campaign, every product range and every audience is read through a single filter: what it brings in against what it costs. It also moves part of the work past the click, because profitability depends as much on order value as on acquisition cost. Two brands can pay the same price for a visit and end the month with very different numbers.

Google Ads: steering on ROAS

An account structure built on the catalogue

We structured the Google Ads account around the catalogue: ranges kept separate, purchase intent split from brand searches, and every spend line tied to an identifiable set of products. Without that separation, a blended ROAS hides wide gaps between what makes money and what loses it, and any decision taken on that average is a guess.

Trade-offs made on return, not on volume

Campaigns are steered on ROAS. Budget moves towards the campaigns and ranges that hold the target, and away from those buying clicks without producing orders. Commercial peaks are treated as such: spend goes up while the return is better, then comes back down.

Pinterest Ads: reaching demand earlier

Pinterest Ads complements Google Ads on a different intent. On Google, the shopper is already looking for a product. On Pinterest, she is looking for inspiration, a silhouette, an outfit idea, and discovers the brand at that moment.

The channel runs on the brand's own visuals, in the platform's native formats, and is measured to the same standard as the rest: on what it returns, not on impressions delivered. It widens the top of the setup without degrading the overall return, which matters when the paid budget has to stay profitable as a whole.

E-commerce: working on order value too

Improving profitability through acquisition cost alone has a ceiling. The other lever is the size of the order. So the work also covered what shoppers see once the campaigns have brought them in: the products put forward, the combinations suggested, and the consistency between the ad and the landing page. A visitor who lands on the exact product the ad promised is not asked to start searching again.

That second lever is what explains the rise in average order value. At equal traffic, a larger order mechanically improves return on ad spend, without buying a single extra click.

Results

• ROAS of 4 on paid acquisition, a 19% increase, over the engagement run from October 2024 to March 2026.
• Average order value up 30% over the same period.

The engagement ran from October 2024 to March 2026, on Google Ads and Pinterest Ads, with one constant rule: decide on actual return rather than on traffic volume.

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