Walygator Sud-Ouest x Growth Room: How we boosted visibility on ChatGPT and Gemini using GEO

+30.4 points in citation rate on Gemini and +14 points in visibility on ChatGPT: between April and October 2026, Walygator Sud-Ouest strengthened its presence in the answers of generative AI, across the panel of searches tracked by Growth Room.

After a first year focused on growing its organic search performance, we extended our engagement to GEO (Generative Engine Optimization).

Our goal: make the park appear more often in answers to searches about family outings, leisure activities and theme parks in South-West France.

To get there, we combined analysis of conversational searches, content optimisation and daily monitoring of visibility on AI engines.

Key results of our GEO engagement

Results from Growth Room's GEO monitoring, on a panel of 25 business prompts. The changes over time cover April to October 2026.

The challenge: growing Walygator's visibility beyond branded searches

Located near Agen, in the Lot-et-Garonne department, Walygator Sud-Ouest welcomes families, groups of friends and tourists looking for activities and leisure.

Its business goals: grow ticket and package sales, attract new visitors and widen its catchment area.

When our engagement began, the park already had established SEO traffic, but its growth had plateaued on generic and location-based leisure searches.

Our priority was therefore to grow its non-brand visibility, to reach people who did not yet know Walygator Sud Ouest.

With searches moving to ChatGPT and Gemini, this challenge extended to recommendations generated by AI. A user asking "Which theme park should I visit in South-West France?" or "What family activities are there near Agen?" is a visibility opportunity for the park, even without searching for its name.

A first year to strengthen the SEO foundations

Before rolling out our GEO strategy, we worked on the main organic search levers: technical optimisation, indexing, structured data, content, internal linking and coverage of non-brand searches.

In particular, we expanded content about family outings, activities with children and local leisure, while optimising the commercial pages for attractions, ticketing and offers.

This work had a twofold objective: attract more qualified visitors from Google and improve their journey through to conversion.

It also gave us structured content and broader topical coverage on which to build our GEO strategy.

Our GEO strategy: identifying opportunities and managing visibility by LLM

Analysing 25 business prompts to understand the opportunities

We defined a panel of 25 business prompts matching the searches on which we wanted to grow Walygator Sud Ouest's presence in AI answers.

These prompts cover several categories: location-based searches around Agen, the department and the region, family outings, activities with children, group leisure and seasonal occasions such as school holidays or Halloween.

This segmentation helps us answer several questions: on which intents does the park already appear? Where is it missing? Which competitors are more visible? And do the results differ between ChatGPT and Gemini?

The aim is to go beyond a single overall score and identify the searches with commercial value and the opportunities to prioritise.

Adapting content to conversational searches

Based on the intents identified, we continued developing local and topical content around leisure and family outings.

We also expanded the answers to frequently asked questions and the practical information, to better cover the needs of users planning a visit.

Our work was not about producing more content, but about strengthening the park's relevance on the topics tied to its offer and its catchment area.

We kept internal links between this discovery content and the commercial pages, while identifying opportunities for external citations and mentions to strengthen the park's presence beyond its own website.

Measuring visibility and competition every day

We set up daily monitoring of 25 business prompts on ChatGPT, Gemini and Google AI Overviews.

This tracking lets us analyse the park's presence in generated answers, assess its visibility against competitors and identify optimisation opportunities by engine and by search intent.

In particular, we distinguish between the park's visibility in answers and its citations: two complementary indicators that do not measure exactly the same thing.

Reading the data by LLM and by type of search lets us adjust editorial priorities based on observed performance, rather than treating every intent the same way.

GEO results: progress on ChatGPT and Gemini

Between April and October 2026, the tracked indicators show growing visibility for Walygator Sud-Ouest in the answers of generative AI.

Source: Growth Room GEO monitoring, Meteoria tool, panel of 25 business prompts. Comparison of the initial and final values recorded in the tracking.

The increase in the Gemini citation rate is particularly sharp. It comes with higher visibility on both LLMs, a sign that the park appears more often in the tracked answers at the end of the period.

The analysis by category also highlights the strong geographic visibility of Walygator Sud Ouest, with a score of 100% on the department and region prompts in the panel.

On the competitive side, the park is the second most visible of the players tracked, with visibility 2.2 times higher than its direct competitor.

These results show the value of a segmented GEO analysis: a brand can have a strong presence on some intents while still having room to grow on others.

Complementary SEO and business performance

Over the period from January to October 2026, compared with January–October 2025, Walygator Sud-Ouest recorded +38% SEO sessions and +28% revenue attributed to SEO.

These results complement the GEO performance observed over the same year. They reflect the continued growth of organic acquisition, without being a measure of revenue generated directly by AI.

What we take away from this engagement

The Walygator Sud-Ouest case illustrates our approach to GEO: start from the business goals, analyse the relevant conversational searches, identify visibility opportunities and track results by engine and by intent.

Building on the SEO work carried out in the first year, we were able to extend our engagement to new search habits, with measured progress on ChatGPT and Gemini.

This experience also shows the importance of having separate indicators to analyse visibility, citations and competition, without confusing these results with conversions or revenue.

Want to measure and grow your brand's visibility in AI answers?Discover our GEO services.