Acme Paris: ROAS of 9

Acmé Paris: Generating qualified leads for a high-end event agency

Acme Paris Is a event agency recognized for the creation ofunique and emotional experiences for brands: product launches, seminars, hybrid events in France and abroad.

The challenge: Accelerate commercial acquisition and maximize media ROI

To support its growth and meet the expectations of major brands, Acmé Paris needed to:

• Structuring a digital acquisition device effective in generating leads from premium customers;
• Maximizing the impact of media budgets in a sector with high added value;
• Rely on reliable data to manage and optimize investments.

The objective was to combine precision, performance and scalability in the commercial acquisition strategy.

The solution: Data structuring, prioritization, optimization and scaling

Growth Room implemented a strategy in four steps to build a scalable device, driven by data.

Step 1: Structuring the data & tracking

• Setting up a accurate measuring device : event monitoring, conversions, lead quality.

This technical base ensures reliable management of campaigns and relevant reporting to adjust investments.

Step 2: Geographic Prioritization

• Targeting of areas with high business potential : major French cities and main international hubs.

Geographic prioritization makes it possible to maximize media impact where there is the greatest demand.

Step 3: Optimizing Existing Campaigns

• Improvement of the existing to achieve a target acquisition cost aligned with business goals.

Campaigns are continuously refined to gain profitability and relevance.

Step 4: Volume Development

• Scaling the most effective campaigns.
• Launch of tests on other segments and levers to expand the pool of leads.

This approach makes it possible to support continuous growth and to explore new sources of acquisition.

Achieved results

• ROAS of 9
• 35 qualified leads per month averaging
• CPL less than €54

Thanks to this structured digital acquisition system, Acmé Paris consolidates its position as a high-end event agency with brands in France and abroad.

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